I will assume most people reading this article have a home
business and are engaged in some sort of product based opportunity.
This may apply to you if you are not, but let’s assume
you are selling or offering an opportunity that involves a
product. The primary way your home business will grow is by
attracting more people to your products or opportunity.
There are several steps to business growth in between the
steps of advertising and adding a customer. A savvy home business
person is always on the lookout for potential customers. Many
are also advertising in some fashion. Once you have someone
who is showing interest in your opportunity or product, if
you would like to see that person become a home business builder
themselves, then they need to see a compelling reason why
they should pursue it.
Yes, a quality product and company are necessary. Yes, a good
presentation is also necessary….unless there is something
so irresistible that people are drawn to you.
In a previous article on home business, I discussed how to
talk to people about your business and emphasized the point
that you should come across as the opposite of needy. I think
it is necessary to state it differently here.
There should be a clear sense in you that you are "radiating"
a sense of where you are going with this opportunity. Let
me clearly state that it is much more important where you
are going than where you have been! It works both ways.
If you are new to home business or have previous bad experience,
you must get to the place in your belief where you know for
sure where you are going. You can overcome much reluctance
in people with your confidence.
Believe it or not, it also works from the other end. A friend
of mine that has had seven figure success in home business
said he was in a slump a while back and couldn’t figure
it out.
It dawned on him that he was focused on where he was and what
he had already accomplished! When he changed his focus to
his new set of goals and where he was going in the future,
people were once again attracted to him.
It seems strange that someone with phenomenal success in home
business could be hampered by a lack of looking ahead, but
it really happened. This is one of the hallmarks of leadership
– people follow you when they have a clear sense of where
you are going.
This can take the form of either concrete goals in terms of
sales volume or income, or it can take the form of personal
goals you have such as a vacation home in the mountains. I
personally recommend that it be tied in with your “why”
of your home business in the first place.
A powerful compelling why coupled with concrete goals or milestones
will make you and your home business attractive and unstoppable!
Ron LeBlanc, PE spent 20+ years in science
and engineering when woke up to his true potential and began
working from home. He lives in Boulder, CO and works out of
his home. He enjoys helping other people learn to do home
based businesses. Get his tip-filled newsletter and some special
offers at http://www.be-do-have.com
