Assessing Your Skills: What Makes You Different from All
the Others?
by Carole Martin
Published on this site: December 1st, 2005 - See
more articles from this month
Gina had recently been laid off after working as a marketing
manager in a high tech company for the past five years. She
was distracted as she walked through the aisles of the supermarket.
She was thinking about ways to market herself into a new job.
She stood in front of the cereal selection, overwhelmed by
the number of brands to choose from - more than 100 varieties.
Suddenly, it dawned on her: This must be what it's like for
hiring managers to look at all those resumes received in answer
to ads and postings. How do they choose? What do they look
for? How does one get selected? How can I make my product
stand out?
The Packaging
The packaging on the cereal box is certainly the start. Eye-catching
colors and descriptive words will draw attention - low fat,
energy boosting, added vitamins - all the things consumers
are looking for. But what are employers looking for? The words
you choose will be key. Using words that will interest the
companies will grab their attention.
The Ingredients
The list of ingredients - the skills you have to offer -
is also important. Gina couldn't wait to get home and write
down her skills and what made her unique to the position.
She had a new slant to explore.
She remembered reading in a book that skills can be grouped
into three categories:
- Skills learned through past experience and education
(knowledge-based skills).
- Skills you bring with you to any job (transferable or
portable skills).
- Personal traits, the things that make you who you are.
The Assessment Tool
Gina divided a piece of paper into three columns and labeled
them with "previous experience," "portable
skills" and "personality," the three P's of
marketing.
In the "previous experience" column she wrote:
- Marketing knowledge
- Communications skills
- Vendor management
- Press and industry relations
- Web channel marketing
- Product development
- Computer skills
Under "portable skills" she wrote:
- Customer focus
- Communications
- Writing skills
- Very organized
- Good at coordinating
- Team leader
- Problem solving
- Project management
- Excellent follow-through
- Good with budgets and numbers
- Time management
In the "personality column" she wrote:
- Self-starter
- Independent
- Friendly
- Well-organized
- Quick learner
- Good judgment
- Good attitude
- Creative
- Analytical
- Flexible
- Good sense of humor
- Goal-directed
When she was finished, she sat back and checked the list
over. She was surprised at how easily the list had come together.
By dividing the skills, the task became manageable.
Trying to look at everything at once is like looking at those
cereal boxes.
Getting words on paper is one of the most difficult steps
of putting your "ingredients" list together. This
is a good exercise for anyone beginning the search process,
or as a periodic check or inventory. Gina can now use the
list to put together her resume, write a summary statement
or compose a personal statement. The skills will be the foundation of the strategy
she will use to sell herself. She still has some work to do
before she can take her product to market, but she certainly
has made a good start.
Carole Martin is the original interview coach for Monster.com
and one of the most celebrated interview experts in America.
Reserve your seat at her 2-day job interview bootcamp coming up December 8-9, and receive access
to her 30 most frequently asked questions about job interviews
completely free:
http://www.interviewcoach.com/bootcamp
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