An Affiliate Program Can Explode Your Sales
by Maryellen Malack
Published on this site: November 30th, 2005 - See
more articles from this month
What's better than exceeding your personal sales goals for
a given month or year? How about doubling, tripling or even
more of you sales goal for the month? This is exactly what
affiliates can do for you. The amount of growth potential
through affiliates is unlimited; the more affiliates you have
the more money you can make, after all, if Sam Walton tried
to run every Wal-Mart store, he obviously wouldn't be very
successful. You must realize that for maximum growth you cannot
do it alone. Think of the success of companies such as Avon
or Home Interiors. Their success is based on two things, a
great product and excellent affiliate programs.
To attract affiliates to your company you should make it
worth their time. Offering one percent of sales, is not an
attractive offer, the higher the commission that you are able
to offer your affiliates the more affiliates will be tempted
to join your team. You should also provide your affiliates
with the tools that they will need to successfully market
your product such as banner ads, articles, and anything else
that will help them to better market the product. You should
provide the affiliates with updated product information through
newsletters, new promotional campaigns and other things to
motivate and inform the affiliates.
You can choose to run your affiliate program in a few different
ways, both of which are beneficial to your business. A one-tier
affiliate program allows you to generally offer a larger commission
and pays on one level. The affiliate will receive a predetermined
amount for each sale. Using a two-tier affiliate program,
affiliates are paid on two different levels. This is accomplished
by allowing your affiliates to recruit others under them.
In this situation, the top- level affiliate would receive
a
slightly larger commission than the recruit or second level
affiliate. For example if the top-level seller makes 20% of
the sale, then she/he would make 15% giving the second level
affiliate the 5%.
Setting up the affiliate program can also be done in two
different ways. One way is to do it your self through an
affiliate
tracking software. This software will provide you with a
way to track affiliate sales as well as allow the affiliates
to
view their progress. The downside to this option is that
you are responsible for making payments. You can also choose
to
hire an affiliate tracking company to do all the work for
you. These companies will allow the use of credit cards and
completely run the affiliate program from billing customers,
paying affiliates, and also pay you. This is a great option
for the busy business owner or the beginning business owner
and it is affordable as most affiliate tracking companies
charge a small one-time fee. However you choose to run your
affiliate program it is sure to
increase profits for your business.
Maryellen Malack owns Red Rose Marketing, Inc.
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