Google's Site Targeting: "Giving Control Back to the
Advertiser"
by Merle
Published on this site: November 30th, 2005 - See
more articles from this month
If you use Google's Adwords program you know that in the past
you had no control over where your text ads were displayed.
By adding "site tar-getting" Google has finally
given control back to the advertisers.
Site Targeting allows you to pick and choose the websites
you would like your ads to appear on. Of course, the websites
you get to choose from must be in the Google network and be
displaying "Adsense Ads" on their pages.
Now don't think that site targeted ads will be replacing
Google's "Keyword Targeted Ads". It's simply another
tool at the advertisers disposal and is an option, not mandatory
or required.
The program works differently then the normal "keyword
targeted ads" where you only pay per click. With site
targeting you pay CPM (cost per thousand impressions). The
minimum bid per thousand is currently .25 but if you're trying
to appear on high traffic sites you'll need to bid higher
to win top placement due to the competition for these spots.
Remember, you'll pay for being shown whether anyone clicks
on your ad or not. To set up a "site targeted" campaign
you'll need to log into your Adwords account and go to your
"campaign summary page" then select "create
a new site targeted campaign". You can name the sites
where you want your ads to appear or type in a list of words
that describe your website and Google will take that input
and come back with sites you can choose from.
Keep in mind that this type of ad campaign can be expanded
text ads and animated image ads. Giving you more flexibility
and options.
If you've been waiting to pick your own audience and hand
pick the websites that display your ads, you'll want to take
a closer look at this advertising option. For more information
see ...
https://adwords.google.com/support/bin/topic.py?topic=342
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