Evaluation of Keywords for an AdSense Oriented Website
by F. Terrence Markle
Published on this site: November 25th, 2005 - See
more articles from this month
The Google AdSense movement is gaining momentum every day.
The driving force in the system is Google's AdWords ads. The
AdSense program enables website owners to monetize their site
and make additional income.
Although Google has made it simple and easy to implement
AdSense on your website, you have to spend your time and effort
to develop a central theme and the supporting content-rich
web pages for your website. You should develop your website
around a specific keyword phrase that has a high potential
to monetize your website through AdSense. The content and
theme of your website should be centered around the keyword
phrase that you are targeting.
AdSense Factor
Refer to my article on The AdSense Factor for an overview
on monetizing your website with AdSense at:
http://www.QuikSystems.com/Article/The-Adsense-Factor.htm
Objective
The purpose of this report is to show you one method that
I use to evaluate a keyword phrase relative to other keyword
phrases for use in an AdSense oriented website. It is not
intended to show you how to select a list of keyword themes
for evaluation. That topic is covered adequately in many different
other ebooks and reports. As a valuable resource, I use the
following keyword research tool to help me locate extremely profitable keyword phrases waiting for
AdSense content or niche products:
http://www.QuikSystems.com/adsense/sn.htm
Example
The following example illustrates the potential ranking of
keyword-oriented websites based on keyword phrases previously
selected by me (or you) for consideration as a keyword-oriented
AdSense website. You must always remember there is no one
best method to determine the potential profitability or viability
of any specific keyword phrase when building a website geared
towards AdSense monetization. It takes careful and methodical
research followed by in-depth testing.
The terms used in this example for a specific keyword
phrase are:
- Searches = number of searches made by search engine
users for a specific keyword phrase in the previous month
as determined by Overture at http://www.Overture.com
- Top CPC = the current maximum bid (cost per click)
by an advertiser on Overture for a specific keyword phrase
- Competition Pages = the number of web pages indexed
by Google when you perform a search for a specific keyword
phrase on Google's search engine
- Competitive Ratio = Competition Pages / Searches
- Value Index = Competitive Ratio / Top CPC
Keyword Phrase Searches Top Competition Comp Value CPC
Pages Ratio Index
- hardwood floor 167,461 $3.02 4,010,000 23.9 7.9
- bridal registry 102,568 $4.68 2,210,000 21.5 4.6
- auto towing 109,893 $0.51 4,020,000 36.6 71.7
- commodity broker 126,552 $2.71 1,890,000 14.9 5.5
- hair replacement 105,996 $1.17 13,500,000 127.4 108.9
- adjustable bed 100,295 $3.97 2,750,000 27.4 6.9
- consolidate debt 105,651 $4.57 6,320,000 59.8 13.1
- credit card debt 171,737 $5.00 17,800,000 103.6 20.7
- health insurance quote 161,322 $3.00 13,600,000 84.3
28.1
- criminal lawyer 165,156 $4.10 22,500,000 136.2 33.2
Note: Information obtained for this evaluation in
November, 2005 can be found in the following excellent websites:
The guidelines to look for in building an AdSense-oriented
keyword phrase website includes the following items:
- You need the ability or resource to generate fresh quality
content centered around the central theme of your website
on a regular basis.
- You want a relatively high amount of targeted traffic
(visitors to your website)
- You want to minimize when possible the number of competing
websites
- You would like to have your website optimized for high-paying
AdSense ads
Analysis and Evaluation
- First, let's assume that you have the ability and
desire to generate fresh quality content for any of the
keyword phrases on the list of potential keyword phrases
under consideration. This can be done by writing your own
articles, hiring someone to write the articles for you or
using information generated by other individuals that can
be freely utilized without copyright infringement.
- Second, I have purposely selected keyword phrases
in my initial search that had searches exceeding 100,000
in the most recent month. There is no magic number to use
as the minimum search amount. However, the probability decreases
in being able to get a portion of the traffic to visit your
website as the number of monthly searches decreases. Search
engine optimization may play a vital role in generating
traffic to your website. If you like, raise the number to
200,000 or higher and see what results you obtain. Keep
in mind that at some point the number of available keyword
phrases decrease as the minimum search volume requirement
is raised. It is a matter of trial-and-error research to
find your desired search number.
- Third, the competition tends to increase for the
more popular keyword phrases. The popular keywords usually
have a lot of AdSense- oriented web pages that are trying
to "win the AdSense clicks" of a limited number
of visitors searching for quality content on a specific
keyword phrase. This competition is usually expressed as
the "competitive ratio." It indicates the number
of indexed web pages that exist for each search by a search
engine user for a specific keyword phrase. The ratio increases
as the competition for a keyword phrase increases assuming
a steady level of visitor searches. Not every web page indexed
for a specific keyword phrase is trying to get AdSense clicks.
However, the non-AdSense oriented web pages are still competing
for the search engine visitors.
- Fourth, the top bid price (or cost per click)
paid by the individual CPC advertiser (i.e., the amount
paid by the advertiser to the search engine for every click
on their search engine ad) also tends to increase as the
popularity of a keyword phrase increases. As an AdSense
oriented website publisher, you want to maximize the CPC
value of the AdSense ads that are displayed on your content
theme website. As a side note, you would want to minimize
(or optimize) your CPC value if you were searching for a
keyword phrase centered around a product of service you
wanted to advertise on Google AdWords
Using the above guidelines, I have classified the list of
keyword phrases as follows (in order of preference as a keyword
phrase to design an AdSense oriented website around):
Keyword Phrase Top Competitive Value CPC Ratio Index Rank
Rank Rank
- bridal registry 2 2 1
- commodity broker 8 1 2
- adjustable bed 5 4 3
- hardwood floor 6 3 4
- consolidate debt 3 6 5
- credit card debt 1 5 6
- health insurance quote 7 7 7
- criminal lawyer 4 10 8
- auto towing 10 5 9
- hair replacement 9 9 10
From this list of rankings for each keyword phrase, I would
probably select "bridal registry" as my first choice
and "commodity broker" as my second choice. In a
similar manner, I would probably put "hair replacement"
as my last choice and "auto towing" as the next
to last choice.
Everything boils down to how comfortable you personally feel
about this ranking system or your own ranking system. I use
a ranking system that tries to remove the subjective "guess
work" and thereby focus on the objective benefits of
each keyword phrase.
I hope this methodology has value to you in your selection
and utilization of keyword phrases in your own AdSense oriented
websites. The primary objective is to select a keyword phrase
that you can use to build a quality and content-rich monetized
AdSense website.
F. Terrence Markle http://www.QuikSystems.com
Get my free special report "The AdSense Report"
with 100% Master Resale Rights http://www.QuikSystems.com/report/adsense.htm
Get my free special report "The Niche Report" with
100% Master Resale Rights http://www.QuikSystems.com/report/niche.htm
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