Reaching Your Customers in the Most Unexpected Places
by Merle
Published on this site: November 14th, 2005 - See
more articles from this month
Does this describe you? Someone makes a purchase from your
website and your system automatically sends an email confirming
the details and thanking him for his business. If this is all you've been doing, you
may be leaving money on the table.
Part of marketing an online business involves taking every
opportunity you get to sell your products and services to
a customer or potential customer. It means getting your products and affiliate links out there
where they can generate that income you've always dreamed
of.
So, what are some of the more clever ways to get yourself
seen and heard? I'm so glad you asked. Grab a cup of coffee
and pay attention. What I'm about to share with you are probably
things you've never thought of before, but if you implement
them, they can have a huge impact on your bottom line.
- Order Confirmation Page: After someone orders
on your site, odds are they're taken to what's known as
a "thank you" page when the order process is completed.
Don't just review the order, this is a great place to upsell
by mentioning some of the other products and services you
market. Many large companies do this all the time, and there's a good reason:
it works.
Try to choose something that's related to what they've already
purchased. If you don't have other products of your own,
sign up for affiliate programs and mention those links here.
- Thank You Email Message: Again, review your customer's
order, thank her, and then mention other things she may
be interested in. Affiliate links are fine.
If you publish an ezine or maintain any type of mailing
list, this is also a good place to ask her to subscribe.
Building an opt-in list is like putting money in the bank.
It gives you another opportunity down the road to sell to these people.
- Opt-In List Confirmation Page: If you have a subscription
form on your site, make sure your confirmation page mentions
links for other products. You may do a joint venture with
other publishers, promoting their ezines on this page (with them reciprocating on theirs).
This is also a good place to mention your RSS feed and how
to "whitelist" your ezine to help insure delivery.
- Ebooks and Ecourses: Have you ever subscribed
to an ecourse or downloaded an ebook and seen banners or
text ads? Of course you have - and so have I. This is another
great place to push affiliate programs you may be involved
with or sell those spots to interested advertisers to earn
some extra cash.
You should also mention your ezine and how to subscribe
to it in your ebook and ecourses. If your material is good,
they'll want to sign up.
- Ezine Subscription Message: When someone subscribes
to your newsletter you should be sending out a welcome message.
In it you should include a link to your archives, your RSS feed, whitelisting
instructions, and again, any affiliate links or products
you feel may be of interest to them. As long as it's related,
it's a worthy pitch.
- Membership Site Log In Pages: Ever log onto Paypal
and before they'll let you enter you're taken to a promo
page soliciting something? We've all seen this method. This
is another great place to promote something. If you run
any kind of membership site that requires people to log
in, you can use this method of promotion.
So what's your goal? To start utilizing the tools you already
have in place to market more of your products and services,
and increase your sales. Do these tips work? Yes, even if
you only implement one or two of them, you'll see more results
and you won't be spending any more money on advertising to
do it. And that's good for your bottom line.
"Must Have Marketing Resources" by Merle
is loaded with VALUABLE online resources YOU need to know
about, when it comes to running your online business. Download your copy now at ... http://mcebook.mcpromotions.com
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