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Learn the five key steps to getting free publicity for
your internet site and products
by Dianne Beiermann
Published on this site: November 8th, 2005 - See
more articles from this month
For many of us, the idea of getting free publicity can be
a confusing and daunting task. So why do it? Because free
publicity really works and if you are looking for ways to
attract new customers to your internet business, free publicity
is by far one of the best ways to do it. I am going to share
with you five key steps to getting free publicity for your
products. They go as follows:
- Website Focus
Make sure your site is focused on a specific category of
products. I cannot stress this enough. The editors will often check to see
if your site features products that are in the same category
as your product press release. This is one of the key ways
you can get free publicity for your products. Because when
you send out a press release on a new product, the editors
will check your site to make sure that you offer similar
products. Once they see that you offer a wide range of products
in this same category, you will greatly improve your chances
for getting free publicity for your products and website.
- Target the right magazines for your products
I have talked to many people who are tempted to send out
their press releases to every magazine available. I strongly
advise against doing this. It is simply not effective and
can even upset the editors when you send them information
unrelated to their audience. It also reduces your chances
of getting in the magazines if you are sending out press
releases to every magazine category. The key is to stick
with the most targeted magazines for your products and only
email them with your product announcements.
- Be consistent and patient while emailing the editors
It is very important to be consistent when you email the
editors. Try to introduce a new product on a monthly to
bi-monthly basis to the editors of the magazines. If you
do it on a consistent basis before you know it, one of your
products could be picked up in one of the magazines. It
is also important to be patient with the process. You may
not here anything for a few months and then all of a sudden
you will find out that a magazine picked up your press release
and is running it. On average it takes print magazines a
month to three months to print your press release. For online
magazines you could have your press release picked up within
days or weeks. That is why it is important to target both.
- Be prompt to an editor's request
Be prepared when the editors contact you. Many times an
editor will want to contact you and ask some basic questions about your company.
Another reason they might contact you would be to include
your product in their next issue. When this happens the
editor will ask you for a 300 dpi photo of your product to be e-mailed to them so they can put it in the
magazine. Through the years of doing e-mail press releases, I have learned
to contact my suppliers before I send out a press release
and ask them for a 300 dpi photo. I keep the photo(s) on file in a computer file folder
marked "editor's photos." They are easy to retrieve,
and since I already requested the picture ahead of time,
I can just retrieve it from my file and send it to the editor
within minutes of the request.
- Follow up with a thank you note whenever you receive
free publicity
Whenever you receive free publicity send a thank you note
to that editor to let them know how much you appreciate the write up. This
is also a good opportunity to let them know how the ad is working for you.
The editors love to hear about the success you are having with their magazine.
To find out more about getting free publicity for your products and
site visit
http://www.productpressrelease.com
Dianne Beiermann is a results-driven internet marketer
and online business owner. Dianne Beiermann is one of the
leading experts in press release marketing for online businesses.
Productpressrelease.com specializes in assisting individuals
and businesses with obtaining free publicity for their products
and website. To pick up a FREE 80-page copy of the new ebook,
“How anyone can get free publicity just by using their
email” visit their site at http://www.productpressrelease.com
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