"Top 7 Zero-Cost Psychological Purchase
Triggers that Produces Guaranteed Sales."
by Oluwafisayo
Published on this site: November 2nd, 2005 - See
more articles from this month
One goal every Internet marketer and most probably anyone
in business has is to make a sale. If you truly want to get
your piece of the Internet "pie", this is perhaps the greatest "magic" you should learn. The
magic of getting people to purchase your product.
Your major goal is therefore to produce a stream of sales
24/7. This is achieved only if you apply "psychological" purchase triggers
that helps eliminate purchase barriers and that helps people
buy from you over and over again.
Take note, each one of these triggers will prompt people
to beg you with their money, come back again and beg for more
of your product.
- Personality.
You are trying to sell to humans and the psychology remains
the same. Humans are always keen on relationships. Your
goal is to present yourself as some real person and not some sales "icon"
sitting behind some mahogany table somewhere across the
world. Make them "feel" you. Write your ad materials
like the person is standing with you and talk straight.
Tell them about your personal experiences, what you went
through, catch them on a friendly note.
- Give Testimonials.
A written testimonial about what you sell from a customer
who've actually used it is a strong enough psychological
purchase trigger. Include contact details and picture when
available.
- Give a Bonus.
If you really want to see people in the "spending action",
give a bonus. This simple but effective psychological purchase
trigger works on the mind and puts people into the buying
mood. Clichés such as "buy one, get one free.."
have made me buy quite a lot of things and I am sure it
has happened to you a lot of the time.
Why don't you use it to produce some sale too.
- Give a Special Offer and Back-it-up With a Deadline.
If you have a product or service, one sure-fire technique
for selling more than you've ever sold this week is simply
to create a special offer and give a deadline. For instance,
if you sell a product for $30, do a little price slash, add a little bonus, give a deadline and make your
offer public. I bet it, you won't sleep that night because
the phone wouldn't let you.
- Guarantee The Sale
The object of a guarantee is simply to remove all purchase
barriers from the customer and get him to buy. Guarantees
tell the potential buyer you are sure about your product
and makes him feel double safe he will get back his money if he is not totally satisfied.
If your product is truly what you say it is, you should
not be afraid to give a guarantee and once the word is out
about your guarantee, be sure the sales will pour in.
- Use Plenty of Action Words.
A lot of people produce "power-packed" sales material
intended at producing results only to spoil the whole thing
just because they did not use enough action words which
asked for the sale.
You must in clear terms ask the prospect to do something.
Ask him to call, click, buy now, send in a stamped self
addressed envelope, send his email.. Just make sure you
ask him to do something and when it finally comes to you
asking him to buy, to so in clear terms.
- Pre-Sell With A Free Gift.
The greatest word I have seen around is the word free. By
giving out something free, you can actually pre-sell. Pre-selling
is all about getting a potential buyer to test you out or get to know
you. You do this to get him ready for the real sale you
want to make.
If you sell a book for instance, writing an article or a
press release on the subject of the book and giving it away
free is a great way of pre-selling your book.
You have it. The "Top 7 Zero-Cost Psychological Purchase
Triggers That Produces Guaranteed Sales." All you need
to do is use these strategies in combinations to produce the
sale you need.
Achieve record breaking list size and incredible website traffic
on a complete, zero budget ... Guaranteed. Oluwafisayo's
latest Free report takes you by the hand and shows you exactly how. http://profitbomb.com
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