Attracting Affiliates to Your Sales Program

by David Hudson

Published on this site: November 2nd, 2005 - See more articles from this month

What could be better than exceeding your personal sales goals for a given month or year? How about doubling, tripling, or quadrupling your sales goal for the month? This is exactly what affiliates can do for you. The amount of growth potential through affiliates is unlimited. The more affiliates you have, the more money you can make. Consider Sam Walton trying to run every Wal-Mart store alone. He obviously wouldn’t be very successful. You must realize that maximum growth you can’t be done alone. Think of the success of companies such as Avon or Home Interiors. Their success is based on two things: great products and excellent affiliate programs.

To attract affiliates to your company you should make it worth their time. Offering one percent of sales is not an attractive offer. The higher the commission you are able to offer your affiliates, the more affiliates will be tempted to join your team. You should also provide your affiliates with the tools they will need to successfully market all of your products, such as banner ads, articles, and anything else that will help them to better market the product. You should provide the affiliates with updated product information through newsletters, new promotional campaigns and etcetera to motivate and inform the affiliates.

You can choose to run your affiliate program in two different ways, both of which are beneficial to your business. A one-tier affiliate program allows you to generally offer a larger commission and pays on one level. The affiliate will receive a predetermined amount for each sale. The other, a two-tier affiliate program, pays affiliates on two different levels. This is done by allowing affiliates to recruit others to sell under them. In this situation, the top level affiliate would receive a slightly larger commission than the recruit or second level affiliate. For example, if your company pays out 20% on a particular product, the 1st level would earn 15% and the second 5%.

Setting up the affiliate program can also be done two different ways. One way is to do it yourself through an affiliate tracking software. This software will provide you with a way to track affiliate sales as well as allow the affiliates to view their own progress. The downside to this option is that you are responsible for making payments. You can also choose to hire an affiliate tracking company to do all the work for you. These companies will allow the use of credit cards and completely run the affiliate program from billing customers, paying affiliates, and also paying you. This is a great option for the busy business owner or the beginning business owner. It is also very affordable, as most affiliate tracking companies only charge a small one time fee. However you choose to run your affiliate program, it is sure to increase profits for your business.

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