Guide to Online Traffic and Sales
by Dick Pennington
Published on this site: October 28th, 2005 - See
more articles from this month
There are hundreds of ways that you can promote your online
business or website, some more effective than others. These
five proven methods will help you to generate traffic to your
site and also to generate income into your wallet.
- One thing that appeals to everyone is free.
If it is free people will take it. Think of the samples
of cheese given away at grocery stores. Do you really want
a small piece of cheese? Of course not! But you take it
simply because it is free and someone is nice enough to
offer it to you. The same principle applies with information
or services offered from your website. You can send out
free newsletters or offer a free trail period. One popular
thing that is being given away now are free credit reports
or free PC scans. These freebies are what we in the marketing
field like to call teasers. After running the free credit
report or PC scan we alert the customer if there is something
found on their credit record or PC and then offer to show
them what it is or repair the problem for a price. This
can be an effective way to get information to your potential
customers, create sales or to generate traffic to your site.
- Your website contains information about a service or product
that you are very knowledgeable about. You can use this
knowledge to generate traffic to your site by writing articles
in your area of expertise and having them published in an
ezine or an article information site. The most effective
way to use these articles is to write them for free and
ask in return that the publisher allow you to include a
byline. A byline is a very short summary of the author,
their credentials and their website. Your byline is a way
that readers will come to know you as an expert on the topic
and will in turn come to trust your site as a source of
credible information.
- Some search engines will allow a website to purchase
their ranking. This is an excellent Internet marketing technique
in that it is effective and inexpensive. In the pay-per-click
programs, website are only billed for those who actually
visit the page, unlike banner ads which may be seen by millions
but only used by a few. When using the pay-per-click program
you are asked to choose keywords and when those are entered
your site will appear and if the surfer chooses to view
your site, you are billed for that click. Many pay-per-click
programs will offer other benefits as well, such as updated
lists of commonly used keywords.
- You should remember that others are in the same boat
as you. You can choose to network with those who have similar
marketing ideas. When networking you will be able to share
links and refer customers to each other. You should always
be very cautious when choosing a networking partner as everything
that you recommend is a reflection of yourself or your product
and therefore, you should be certain that your networking
partner is a reputable source of information.
- Simply because your website is online, doesnt mean
that all your advertising should be. Advertise in newspapers,
TV, the radio or you can even send out a press release to
get your information to thousands of people all over the
country.
Dick Pennington can help YOU start your own profitable
business on the Internet within the next 24 hours... To
learn
more, visit: http://www.LearnToWinBig.com/pips.html
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