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Boom and Bust Towns

by John Agno

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Published on this site: October 27th, 2005 - See more articles from this month

There have always been cyclical boom and bust towns, like Houston and Calgary; booming when oil is in demand and busting when over capacity and low prices reign.

But there are some boom and bust towns that take a decade or two to recover from the excesses of doing too much of the same thing. In modern times, Seattle and Detroit come to mind.

Back in the early 1970s, when Bill Gates was in junior high school, Seattle's main employer was the Boeing Company. Boeing had lost the super military transport contract to Lockheed, the supersonic transport development had ended and commercial carriers were waiting for the jumbo 747 to be built. Unemployment became extremely high in this one-industry town and banks were pleading with people to stay in their houses when they couldn't make their mortgage payments.

In late 1972 when I left Seattle, there was a billboard at the edge of town asking the last person leaving to "turn off the lights." It would be a couple of decades before Gates and Company transformed Seattle into an information technology center; ending sole dependence on Boeing to supply the area's jobs.

Here in the Metro Detroit Area where 1 in 5 of the country's engineers live, the automotive industry is just starting to burst. Over production capacity, the global economy, high gasoline costs and a product line of large SUVs have combined to put General Motors (GM) and Ford (along with their supply chains) into a negative cash flow spiral.

Industry observers have seen things going downhill at General Motors since the late 1970s; ever since the accountants were put in charge of operations, hired economists to run marketing and merged the styling department into the design department. Even today, it is difficult to distinguish a Buick from a Pontiac from an Oldsmobile.

If there weren't business cycles, GM management may have gotten away with running plants at 80% capacity to cover an extremely high overhead of legacy costs (mostly retiree health care and other pension benefits) while avoiding the consequences of poorly negotiated union contracts (where employees are paid even when production ceases). But the days of milk and honey, when consumers willingly bought gas-guzzling SUVs at deeply discounted prices with 0% interest, are over and the consumer is being squeezed between inflationary gasoline prices, increasing interest rates and stagnant wages.

The General Motors turnaround is not just about the economic survival of GM's 324,000 worldwide employees. This is about a region of our country working through a structural shift to a global economy experienced by all of us who supply, buy, use or invest in General Motors' products. Fifty years ago, the CEO of General Motors said, "What's good for General Motors is good for the USA." The same is true today.

Like Seattle, expect a decade or two for an economic turnaround to happen in Detroit based on the future entrepreneurship of a few junior high school students of today. That is why educating children well can have a positive economic impact on future generations.



John G. Agno, certified executive & business coach Signature, Inc., PO Box 2086, Ann Arbor, MI 48106 Telephone: 734.426.2000 (US Eastern Time Zone) Email: mailto:[email protected] The most critical knowledge is self-knowledge. http://www.MentoringandCoaching.com



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