Use Your Business Cards as Powerful Traffic Generators
by G. Lee Mikules
Published on this site: October 21st, 2005 - See
more articles from this month
Need more visitors, with money to spend, coming to your website
or affiliate page? Simple. Use your Business cards. They’re
some of the most powerful, yet often overlooked advertising
tools you have at your disposal. But when used correctly,
they will increase your sales and profits, reduce your overall
expenses and they can quickly build tremendous prestige for
any business you’re in.
Now, as more and more people are doing business online, business
cards are proving to be a very inexpensive, yet highly advantageous
way to direct interested, motivated people to your site. And
in today’s volatile and sometimes uncertain business
climate, you need every advantage you can get.
Here’s four ways to grab this advantage now .
- If you have cards already printed with your web or email
address already on them, use a highlighter pen and highlight
this info before you hand them out.
- If your e-address is not already printed on your cards,
then get a two line rubber stamp made up with your e-address
on the bottom line and, this is Very Important, a concise,
benefit oriented description of your site on the top line.
Stamp this info on the back side of your cards before handing
them out.
- If you don’t have cards or, you need to get some
more printed, then have the two lines I just spoke of, printed
Dead Center on the cards in the largest possible type. Put
your name, physical address, phone number, etc., in the
bottom left hand corner of your cards and in much smaller
type. Reason: People don’t really care about you, only
what you or your company can do for them. So say it and
say it big!
- Start distributing your cards NOW! Don’t wait until
you’re asked for one. Hand them out to every business
contact you meet. Pass them out where every you go. Put
them in all of your outgoing mail, coffee shops, hotels,
Laundromats, airports or wherever. Have some printed up
post-card size and mail them to your current list of all
the contacts you’ve made. Rent mailing lists of potential prospects and mail them out. Think of
different ways to get your cards out there then, DO IT!
Business cards are powerful, low cost traffic generators
that can dive lots of pre qualified people to your website
or affiliate page. Use yours and reap the rewards!
G. Lee Mikules has spent over 34 years researching
and publishing unusual but proven, business building strategies
using business cards. You can review his latest work on the
importance of correct business card use at,
http://www.BusinessSuccessNow.com/book.shtml
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