Use Photos as Part of your Marketing Arsenal
by Soren Breiting
Published on this site: October 21st, 2005 - See
more articles from this month
Photos should be important parts of your marketing. The photos
are useful
- to document your offers
- to achieve positive acceptance of what you are displaying
- to function as eye catchers
- to bring the buyers in a general positive mood
- to create identification with the use of your product.
In such a way photographic pictures have other functions
than creative art and illustrations that aren’t photographic
pictures.
At the same time it is important to acknowledge, that pictures
are not selling your offers isolated. It is your copy that
sells your service or goods.
In many cases you will need professional looking photos of
your products. If possible go for a professional photographer.
These photos will enhance your product much better than your
own photos.
If you have to do your own photography, use a good digital
camera and take plenty of pictures with a simple background.
White or blue is often the best background with smaller items.
Only use the very best photo of each item, and keep a unifying
style of photos displayed at the same webpage.
In between these options you might know a friend or a young
person who is much occupied with photography. Such a person
might be able to do the job for you with a better result
than yourself and at a much lesser expense than the professional
photographer.
If you can get good looking models to show the use of your
product, include such photos. If you can’t get such persons
avoid such pictures.
Your marketing will often benefit from other photos than
the product photos, too.
In some cases the so-called free clip art will do the work
for you. Especially with small print runs and local distribution
of your advertisement. But in larger professional work you
should definitely go for stock photos from pro picture agencies
and photo libraries.
There are many advantages of the photo libraries:
- The pictures in a photo library are not used by 'every'
business, so the money spend on each photo give your work
some image of exclusivity.
- You will have access to huge quantities of high quality
photos.
- You will have professional support for your requests
and ideas of the images in mind.
- You will have the possibility to contact specialist picture
agencies when an expertise in the field of your products
is needed.
Nowadays many stock agencies have online picture galleries.
Some offer licensed stock photos, other offer royalty-free
photos, and some stock photo agencies offer both.
Be aware of that the typical picture agency only has a limited
selection of the pictures online accessible for your search.
So supplement your picture research by asking the picture
editors of the photo agency to help expand your choices.
In conclusion, be critical aware of the function of your
copy, your product photos and the other photos at your website
and try to make the best interaction between these tools in
your marketing arsenal.
Enjoy wonderful stock photos from Soren Breiting
at:http://www.azFOTOS.com
. Get help from Soren to find ideas for your online marketing
at http://www.ALLeMarketingTips.com
. Soren has written more than 20 printed books, and countless
articles in journals and magazines about his areas of expertice.
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