Opt-In Lists are the Foundation for Internet Marketing
Success
by David Hudson
Published on this site: October 15th, 2005 - See
more articles from this month
In order to make a success of your website or online business,
it is obvious that you will need customers. Although everyone
who visits your page will not become a customer, they must
have some interest in your product or service that brought
them there in the first place. Therefore, they are potentially
a customer. Potential customers are much more likely to become
actual customers if you make an effort to keep in touch with
them. This essential marketing tool is called and opt-in list.
An opt-in list will allow you to keep track of your potential
customers by obtaining their email address in order to keep
them informed about the latest updates for your product or
service. You can create your own opt-in list or you can use
an opt-in list creator that is available online from several
sources. The benefits of creating your own opt-in list is
that you will be able to send personal messages to the potential
customers and they will not need to do anything. Whereas with
commercial opt- in lists, the customer will receive a generated
message and will be required to verify their acceptance of the message.
An important part of creating a successful opt-in list is
to keep in mind that potential customer will visit your site
from many places and may not see your homepage. Therefore,
it is imperative to make it possible to subscribe to the mailing
list from all pages of your site. You should not, however,
make the subscription information a focus point of every page. It is
a good idea to put it at the bottom or top of the page where
it is visible but not distracting. It is also a good idea
to promote your mailing list by using a give-away. You could
offer a service, a discount, or an ebook. You can also drive potential
subscriber to join your mailing list by writing articles that
will benefit the reader, and at the same time, build your
credibly as an expert. You can include the subscription information in the byline of the articles. You could also
write an ebook with your subscription information on each
page, which will allow the customer to easily access the information
and join the list with ease.
Once you have created the mailing list and now have your
potential customers within your grasp, it is your responsibility
to keep them updated and interested. Provide them with quality
information that is up-to-date and of interest to them. Offer
discounts or a newsletter, something that the reader can use.
This will keep them interested and will drive them to your
site over and over. Eventually, they may make a purchase,
and if not, they will be informed enough to use word of mouth
advertising for your site.
David Hudson can help YOU start your own profitable business
on the Internet within the next 24 hours... To learn more, visit:
http://www.dreamsr.us/pips.html
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