Why You Should Consider Using Autoresponders for Marketing
by David Hudson
Published on this site: October 7th, 2005 - See
more articles from this month
Autoresponders are a perfect way to increase traffic to your
site. They can save many valuable hours by automatically answering
emails concerning frequently asked questions about a service or product or by sending a
welcome letter to new members of your program. There are many
ways that autoresponders can help your business. One of the most important is their ability
to track the effectiveness of your promotions. Since autoresponders
are one of the most popular marketing tools available today, they are being used
by a lot of different kinds of business and websites. Some
of these take advantage of the system to use the autoresponders in a negative manner. You should
be aware of some of the “Golden Rules” when using
autoresponders.
Thou Shalt Not Use an Autoresponder Address When Submitting
to Search Engines.
Since you will most likely submit your site to search engines
such as Google or Yahoo!, directories, classifieds, and free
for all sites, you should be made aware of the fact that these
sites commonly use an autoresponder as well. If you were to
use your autoresponder to contact these companies, their autoresponder
will reply to yours, and so on and so on, thus, creating a
cycle of auto-responses that will flood your email box and
theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to Ezines
or Discussion Forums.
Since most of the time an Ezine will send you updates and
new information regularly, your autoresponder will send them
a message each time. In a discussion forum, every person in
the discussion forum will receive your auto-response. This
can be irritating and most of the time you will be unsubscribed.
It is often hard for the administrators of the forum or ezine
to determine who is using the autoresponse, and therefore
it is simply common courtesy to never use an autoresponder
in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage of
Unsuspecting Individuals.
Some very unprofessional companies will use autoresponders
to respond to an automated message. When this is done, the
address in the “from” field will automatically be subscribed to their mailing list. This is
an extremely unethical use of autoresponders, and those who
do it are in jeopardy of creating a very negative image for themselves and their company. Rather than
promoting the service or business, this usually leads to people
becoming very upset and spreading a negative word about the company rather than a
good one.
The Internet can be a great place to do business and autoresponders
can be an excellent way to save time. However, when used in
an unprofessional way, they can lead to frustration and aggravation
for others. Your company will suffer the loss of much business
if you choose to participate in these abusive practices. The
appropriate use of autoresponders can generate a large amount
of business, while inappropriate use can drive away that business.
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