Web Site Promotion: Swapping Ads and Articles For Free
Promotion
by Ken Leonard Jr
Published on this site: October 7th, 2005 - See
more articles from this month
Once you start publishing an email newsletter or ezine, a
world of free web site promotion opportunities will open itself
to you. You would have to spend hundreds in advertising to
get the same exposure using just a few free promotion methods
can produce.
Submitting your newsletter to prominent online directories
will let other publishers know you're out there. When you
build a reader base of more than 2500, other publishers and
webmasters will start contacting you with joint venture proposals.
Combine these opportunities with the ones that you actively
search out, and you will have a lot of free web site promotion
on your hands. Effective online promotion turns into targeted
visitors for your web site. Lots of them.
Swapping original articles with a newsletter publisher that
targets the same market as you can produce some of the highest
quality leads you can get. These readers have been exposed
to your writing style and message. If they like what you have
to say, they will click on the link in your author bio at
the end of the article to find out more about you.
You can find publishers that will agree to swap articles
with you at popular ezine directories like this one that I
use often... http://ezines.kljonline.com.
As long as you agree to run one of their pieces, they will
gladly run one of yours. This can save you a serious amount
of cash, while bringing targeted prospects to your site.
When proposing a joint swap venture with other online publishers,
you can skip the articles and go straight to swapping product
ads if you want. Generally, you would ask to swap the most
effective ads you can get. This would mean swapping top sponsor
ads or stand- alone solo mailings. If you can arrange a multiple
run ad swap, that's even better. More reader exposure to your
ads and articles can increase leads and sales, so try a deal like
this soon.
A publisher that has a large number of readers may get a
lot of targeted traffic to their website. This person is a
good prospect for a text link swap with your web site. Not
a traditional link exchange involving a resource directory
page, but a text link displayed on each swappers home page
with a relevant keyword phrase as the link text. This will
increase your targeted traffic, which can get you more readers
for your newsletter and more sales.
Use all of these swapping tactics to create a reliable stream
of quality visitors to any website you own. This stream of
targeted traffic won't cost you a penny, just some well-spent
time and effort. The phrase "Reap what you sow"
accurately describes the results you can get by developing
these no cost web site promotion methods. In a few months,
you will be very happy that you put these tactics into action.
Internet Home Business Coaching Get advice YOU CAN USE to
help you make a living online from home. Really serious? Then see
what others are saying here... http://KenLeonardJr.com
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