Self-Employed Professionals: What Separates Your Services
From the Rest of the Pack?
by Connie Scholl
Published on this site: September 28th, 2005 - See
more articles from this month
Let's face it; as a self-employed professional (in any given
field) you are not the only gig in town.
Imagine for a moment that a prospective client of yours is
frantically thumbing through the yellow pages (or surfing
the Internet) searching for the exact service you provide—and
she finds herself faced with literally dozens of options—what
is it about the way you deliver your particular service that
is going to convince her to hire you over another professional
offering the same thing?
What separates YOU from the rest of the pack?
If you want to attract more clients and quickly double your
current client base, you'll need to identify that "special
something" you provide for your clients and be able to
clearly communicate it in all of your marketing materials.
Determine what makes you unique. It's easier than you think!
Begin by answering the following questions:
- What is the ONE THING that you do that others in your
profession are NOT doing?
- What is it about your actual business that makes you
different or unique in some way?
- What results can you promise your clients that others
do not?
- When a prospect asks the question, "Why should I
hire you, instead of so and so" how do you respond?
If you're really stuck trying to define what makes you different,
ask a couple of your best clients why they chose to work with
you—and continue to work with you—instead of your
competitors. Use this information to create a unique marketing
message that appears in all of your marketing efforts.
Remember, if you're not differentiating yourself from your
competitors –you ARE invisible to your prospects!
Want to Use This Article in Your E-Zine or Web Site?
You can, as long as you include this blurb with it: "Small
Business Marketing Advisor Connie Scholl, provides
Independent Professionals with simple, effective and low-cost
market strategies guaranteed to DOUBLE their current client
base." To learn more about her popular small biz marketing
programs, and to sign up for her FREE Marketing Solutions
ezine, visit http://www.conniecoach.com
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