Tag the pages in your book or materials and rank them in
priority. Give the audience a tasty bite of what it would
be like to indulge in the banquet of your services, buy
your book or product. Think of it an auditory sample that
your audience can take home with them.
Say the name of your book, business, product or cause.
Weave the name of your book, business, product or cause
into the conversation at least three times, so it sounds
like it is a necessary part of the sentence.
Lead a panel discussion.
When you are introduced don't just say *Thank you* or *Good
Morning,* lead with a sentence that will spark the discussion.
The host will often then either come back and ask you the
first question or refer to your comment to get the conversation
percolating.
Tantalize your audience.
Right as the host says he's going to break for a commercial,
take five seconds to say what you are going to talk about
next. Use key words like, *When we return I will tell your
audience the biggest mistake to avoid, or the one thing
they should never leave the house without, or the secret
to speak a mesmerizing message in 30 seconds etc.*
Establish urgency to sell your products.
Promise your audience something and then deliver it. Give
a special deal that has a limited time offer. Another way
to establish urgency is to tell people what they are losing
by not having your product or service or joining your cause.
These are embedded marketing messages that spur people to action. Practice until you say them naturally.
End with a call to action or reaction.
There are two types of closes for your message a demand
for action or a demand for reaction. Which are you trying
to elicit?
Learn more about getting good press and self-promotion to
gain publicity for your business, product or cause in *Sell
Yourself Without Selling Your Soul*(HarperCollins). Go to
http://www.prsecrets.com
for your free excerpts today.
Susan Harrow is a top media coach and marketing
strategist and author of *Sell Yourself Without Selling Your
Soul* (HarperCollins), *The Ultimate Guide to Getting Booked
on Oprah*, and *How You Can Get a 6-Figure Book Advance.*
Her clients include Fortune 500 CEOs, Internet millionaires,
best-selling authors and successful entrepreneurs who have
appeared on Oprah, CBS's 60 Minutes, TIME, USA Today, People,
O Magazine, The Wall Street Journal, Inc., and The
New York Times among others.
