A Simple Sales Strategy: Define What Selling Is!
by Tessa Stowe
Published on this site: September 20th, 2005 - See
more articles from this month
How do you define selling? A lot of people think of selling
as persuading/convincing people to buy things they may or
may not want or need. To some, selling is all about closing
a deal. Thinking of selling like this is not very empowering
to you. Frankly, if you have this perspective on selling,
it's no wonder if you hate it. I would too!
So what perspective can you take about selling that will
make it enjoyable, exciting and something you look forward
to? Sounds like a bit of a tall order doesn't it? Read on.
Hopefully by now, you have made the list of all the problems
that you can solve for your target market. You're going to
be surprised how long that list grows over time. So really,
if you look at your list and you think about it, you are a
master problem solver. What you're really doing is helping people.
Correct?
So try on this perspective about what selling is: Selling
is helping people. Selling is serving. Selling is a process
of identifying and solving people's problems.
See, feel and know that selling is serving. This will cause
a big shift for you. With this perspective, you will really
become passionate about wanting to help people. Find this
passion and let it shine through.
It is your purpose, your moral obligation, to have as many
sales conversations with people as you can so you can help
as many people as possible. If you're not having these types
of sales conversations, you are holding back the gift you
have to offer the world. You owe it to people to be there
for them with your expertise and wisdom.
Next time you're talking to a potential client, think about
how you can help them, how you can serve them. Forget about
trying to sell them something. If what you have to offer does
solve their problems, and you facilitate the conversation
using the strategies we are covering, people will sell themselves
and will subsequently buy from you.
If you have a perspective on selling which is one of service
and helping people, how do you think the people you're talking
to will feel? Think about this: people hate to be sold. The
minute they feel they're being sold, they often want to get
away - fast. Don't you? On the other hand, if they feel you
are sincerely trying to help them solve their problems, they
will relax and open up to you.
If you have a perspective on selling which is one of service
and helping people, how do you think you will feel? Does energized,
excited, relaxed, and natural come to mind?
This perspective is simple but powerful and very attract-tive
to clients.
Tessa Stowe helps Coaches and Consultants stop struggling
to sell, and instead attract clients like magic! Her FREE
e-course tells you how: "Attract More Clients Naturally:
10 Simple Strategies That Work ... Even If You Hate Selling!"
Sign up now at http://www.attractmoreclientsnaturally.com
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