Hit the Bulls Eye With Your Advertising
by Trey Pennewell
Published on this site: September 20th, 2005 - See
more articles from this month
To help make your online business a successful venture you
need to take advantage of targeted advertising as frequently
as possible. Targeted advertising means that you are advertising
primarily to those who may actually purchase your product
or service. This means that instead of spending your advertising
dollars on trying to reach everyone, you only reach those
that may already be interested in what you have to offer.
One way to achieve targeted advertising is to use free reprint
articles or custom written articles that will ultimately reach
your targeted audience.
There are numerous examples of targeted advertising. One
example would be that childrens toys are advertised
on television during Saturday morning cartoon instead of during
episodes of the Peoples Court or Judge Judy. You will
also see ads targeted at men and women. For example, mens
products are heavily advertised during sports shows such as
football and NASCAR. Yet another example is that the Wall Street Journal carries different
advertisements in it, than does the National Enquirer, because
these two publications usually reach very different audiences.
These are just some generalized examples of what is meant
when I talk of targeted advertising.
Why have advertisers been doing this for years? Because it
is shown to be effective and cost efficient. It would be silly
to advertise childrens toys during the overnight hours
when most of the children are sleeping. It would also not
make sense to advertise products targeted towards senior citizens
during cartoons. Advertisers want to advertise to those who
may actually have an interest in their product or service.
Billboards have long shown to be very ineffective and expensive.
A billboard advertises to everyone that drives by it instead
of focusing on a target audience.
How does all this apply to your online business? You need
to start hitting your targeted audience with your advertising.
One easy, effective, and inexpensive method of doing this
is through free reprint articles. Free reprint articles are
articles that you write and then have distributed in ezines
and newsletters. You write the article offering information
that the reader will find useful or entertaining, and the
hope is that the reader will then use the authors text box
at the bottom of the article to visit your website. A distribution
service can help you get one of these free reprint articles
placed into dozens of ezines and newsletters if the article
is well written. You will include a small text box at the
bottom that offers information about yourself and a link back
to your online business website.
These free reprint articles will go out to all of these ezines
and newsletters and the publisher of each of those will decide
whether or not to use your article. This is where the targeted
marketing comes into play. A publisher will determine if the
article is relevant to his or her subscribers. If the publisher
decides that it is relevant, the publisher will include it
in their next publication. For example, lets say that your
online business deals with pet care and you write an article
about the best diet for a certain breed of pet. This will
not be picked up by a computer technology publisher, but will
be picked up by all of the publications that have to deal
with pets and animals. This is a very easy way to reach your
targeted audience. It is also relatively cheap considering
that all you have to pay for is the distribution service if you write the article yourself.
Some people do not feel comfortable with their own writing
or simply do not have the time or energy to do the writing.
If you are one of these people there are always ghostwriters
for hire who will do the work for you. You can then publish
this work as your own, with your information in the text box
and the link back to your online business. Ghostwriters know that you will be
placing your name or a pen name in the article as the author,
and they agree to surrender to their clients any and
all copyrights to the article.
If you want to reach your targeted audience in an easy, inexpensive,
and effective manner then consider the use of the free reprint
articles to reach your potential customers. Whether you write
the articles yourself or pay a ghostwriter it will be a worthwhile investment. Even paying a ghostwriter and
the distribution service, you will still be getting more bang
for your buck than if you were to simply place an ad that
is targeted to everyone. Remember, these ezines and newsletters
that carry your articles will be going to people who are already
interested in the topic that you deal with. Get started today
and watch the new customers roll in.
Trey Pennewell is a ghost writer at http://thePhantomWriters.com.
On September 14, 2005, TPW had more than 50 Pre-Written ghosted
articles available for purchase on a wide variety of topics.
Custom ghost writing is also available. Our Article Distribution
Service can distribute your free reprint articles to more
than 18,000 publishers and webmasters. Despite what one of
our competitors wants you to believe, our Distribution Service
can Target your articles to more than 46 different topics
(not nine). http://thephantomwriters.com/x.pl/tpw/info/faq/32.html
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