Should Affiliates Really Use Blogging and Pinging to Get
Indexed?
by Anik Singal
Published on this site: September 9th, 2005 - See
more articles from this month
There seems to be a huge craze lately with everyone trying
to blog and ping to get their websites indexed into the search
engines. Although this can be a great tool, all marketers
should first understand exactly what theyre getting
themselves into before starting.
This article is to serve as a beginners guide to getting
started with blogging and pinging.
- What is a blog?
A "blog" is short for "web log." A web
log is an online diary or journal. The main aspect blog
is that it is frequently updated - at least once a week,
sometimes every day or even more.
Since blogs are regularly updated, they tend to carry more
value than regular static HTML pages (in some cases).
- What is a ping?
A ping is a program that sends out a brief request for a
response from another computer or server. When you ping
on the Internet, you send out a program to see if a remote
server is responding.
- How do bloggers use pings?
Two main reasons to use pings with blogs: First and foremost
is to let the search engines know that you have updated
your website so they can send their spiders.
Secondly, pings also update the websites on the internet
who are using your blog on their site (through a feature
called RSS feeds, they are displaying your messages on their
site).
- So what is the big deal about blogging and pinging?
Smart affiliate marketers use blogging and pinging to help
get their sites crawled and indexed by the search engine
spiders a lot quicker than they normally would.
They set up a blog either on their main site or on a sub-domain
of their site. They then post links to their product pages
on their blog and send out a ping to all the major servers
on the Internet.
That ping says "This site has fresh content, time to
go add it to your database!" It's a trigger that sends
the search spiders looking for updated pages on your site.
When they find the new pages, search engines tend to index
them much faster.
Blogging and pinging will not get you into EVERY search
engine overnight. As of this writing, it is most effective
with getting into Yahoo. But often MSN, and even Google,
will follow in short order.
Combine blogging and pinging with good link recruiting for
the best indexing.
Also, blog and ping on a regular basis if you want to stay
indexed in the search engines.
- Is blogging and pinging a requirement to get indexed?
No. You can get indexed quickly by getting plenty of natural
backlinks. But for backlinks to be most effective, they
have to appear as if they were natural and this can take
weeks if not months. Blogging and pinging does seem to drastically
shorten the process.
- Is there a downside to blogging and pinging?
Yes, some marketers are starting to abuse this strategy
and the engines are getting wise to it! If you go over-board
you risk getting your website completely banned and removed.
Also, many marketers are blogging and pinging for a few
days and then forgetting about the website your website
will likely be de-indexed if you do not continue to naturally
blog and ping.
The bottom line is that blogging and pinging is a great
strategy right now to help you get your website indexed
faster. However, the old natural way of getting incoming
links is still the best and most assured way not
to mention the long-term benefits of having incoming links.
If you have not yet started blogging and pinging, I suggest
you start with a practice website first, not your main website.
This article has been authored by Anik Singal, an
extremely successful and young internet entrepreneur and affiliate
marketing consultant. Anik has developed his own affiliate
marketing system that helped him earn over $10,466 in 60 days
he is now training select students on his system.
http://www.AffiliateClassroom.com/free-course.html
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