How to Create an Automated Income Producer
by Dan Farrell
Published on this site: September 9th, 2005 - See
more articles from this month
One of my favorite net marketing tasks is creating a FREE
report or e-course and watching it fill with subscribers on
an autoresponder.
You might not realize that this is one of the easiest and
best methods of selling your products or affiliate products
because you develop a rapport or relationship with your subscribers
by giving them quality information. Remember its quality not
necessarily quantity that will endear or at least brand yourself
as someone they come to know and respect.
So how do you create an e-course that, once its uploaded
to your autoresponder, is a forget and walk away list builder?
Here's the way I do it, at least most of the time:
- Pick a subject you know a little about and research it
to see if there is a demand or need to know. The best way
to research for a subject is to visit the discussion boards
or forums. Do a search on Google for the subject, for instance, if you were interested in writing about poodles,
you might search for "dog discussion groups".
See what people are talking about and what concerns, problems
and issues they have with poodles or maybe another type
of dog.
Next, after determining their is a need for this information,
you can start writing or do a search for other articles,
reports on poodles to get ideas and content. You don't want
to just copy/paste from an article as that is plagiarism
or infringement of copyrights. You can rearrange or change
the wording so that it is distinctly different and use that
content. Or you can ask the author for permission to use
his article, with or without any resource box.
- Now that you have at least one message or lesson completed,
you need to set up your autoresponder. If you don't have
one, there are a lot of them online, and I've used many
and can tell you that some are good and some Are bad and
some so-so. One I use is IsoResponder and it has many good
features like a 2,000 subscriber import per day, personalization,
tracking how many many opened your email message, a very
fast support system and much more.
Basically, you want one that allows unlimited lists, unlimited
imports and double opt in subscription (that means the subscriber
has to confirm their subscription before they are added.
With the CAN-SPAM Act you must be very careful and protect yourself from being accused of
spamming. By double opt ins you get the IP # and date they
subscribe which will be enough evidence to counter any false
accusation.
Because each a/r is set up differently, you will need to
read the instructions on how to set it a new list.
Once you a/r has you first message uploaded, with personalization
so that the subscribers first name is used in the message,
you are ready to begin building your subscriber base.
- Building Your List
Depending on your a/r you can build your subscriber base
in three ways.
Create a form that you insert on your web page. Remember
to create the thank you page which the subscriber will be
re-directed to automatically after filling in the form.
Make it simple, "Thank you for your subscription and
look for the first lesson in your email box in the next
minute or so" is all you need. Don’t try to sell
them or they will probably be turned off and unsubscribe
or just ignore your future ads. If the a/r has this feature,
use the email link in your signatures, on your web pages,
in your ads. The third way is to buy leads and import them
into your a/r.This is a great way of quickly building your
list, but you need to make sure the leads are fresh, come
with an IP # and date of subscription.
I like to create a new lesson or report every day until
I have at least 7. If its an e-course then you send out
your lessons every day, but if its a report or other message,
then space them out to every other day...at least. You
don’t want them to think you are hammering them with
ads.
- Your Ads
I like to call my ad in each lesson, This Lesson Is Sponsored
By. Most readers aren’t turned off by this one ad as
they are with the lesson sprinkled with ads and your affiliate
links. Make the sponsor something that is related
to your topic. In the case of the poodle e-course you wouldn’t
want to sell bird food :o) Dog biscuits, poodle trimming
tools, or flea powder would be on target. If you don’t
have a product to sell, go to Commission Junction, Linkshare
or BeFree.com which lists 100s of affiliate products and
its free to join. Or do a search on the search engines.
Keep building your e-courses and reports and watch your
sales and income soar!
Dan Farrell is the owner of Affiliate Marketing Tips.
You can find related articles and a free newsletter here.
http://www.1st-affiliate-marketing.biz
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