Use a hand written letter on your ad copy instead of
text. Write the ad on a piece of paper, scan it and publish
the ad on your web page. Adding a personal touch will always
increase your sales.
Publish a list of famous and respected customers who
have bought from you on your a copy. People will think that
if these people bought from you, they should also trust
your business and purchase your products. Make sure to get
their permission first.
Show before and after photos for your products on your
web page copy. Show the problem picture and then beside
it, show the picture of the resolution to the problem when
they use your product.
Include an article or review that has been written about
you or your business with your ad copy. This will show people
that your business is respected and will increase your credibility.
When you offer free bonuses in your ad copy, also list
the dollar value beside each bonus. People will feel they're
getting a good deal and it will increase the value of your
product.
Hire a famous person to endorse your product or service.
Make sure the person is well known to your target audience.
Include their picture and statements on your ad copy.
Include your own picture on your ad copy. This will show
people that you're not hiding behind your ad copy and will
increase their trust. Also, include your contact information
below the picture and a brief statement or quote.
Tell your potential customers on your ad copy that you
will donate a percentage of their purchase price to specific
charity. This will show them you really care about the people.
They may just buy your product to donate to the charity.
Ask your potential customers plenty of yes and no questions
in your ad copy. The questions should remind them of their
problem and make them think about what will happen if they
don't purchase your product.
Tell your potential customers they will receive a free
prize if they find the five words in your ad copy that are
misspelled or spelled backwards. The longer you can keep
someone reading your copy the greater chance of them purchasing.
Richard Meredith is the author of the critically acclaimed
ebook "The BLACK BOOK of Online Business"- the must-have
source book for anyone doing business online... or even THINKING
about it!
http://www.straight-talkmarketing.com You can reprint
this article as long as this by-line is intact
