You'll be able to capture more sales, increase your traffic,
and cash in by selling ad space to your visitors and subscribers.
Publishing an ezine can also open up more joint venture
opportunities for you.
For example, you could boost your sales by swapping ezine
ads, thank you page ads, or recommendations with publishers
whose ezines reach your target market.
Increase the success of your ezine by tapping into
the power of RSS.
Because your RSS subscribers will get your issues sent to
their feed readers, and not to their email addresses, you
won't have to worry about your ezine getting blocked.
In fact, all your RSS subscribers will get your issues,
giving you a 100% delivery rate to them.
And if you offer a quality ezine, you'll be able develop
a loyal group of subscribers that enjoy your ezine, buy
your products, and listen to your recommendations.
As many people will still want to get your ezine by email,
be sure give them a choice of how they'd like to receive
your ezine.
That way you'll get lots of new subscribers that are into
RSS, and you won't lose any that still prefer to get your
ezine by email.
Write articles.
You'll be able increase your link popularity as your articles
published on targeted web sites, blogs, and in ezine archives.
You'll also be able to build up your status as an expert
in your field, leading to more sales of your products and
also more new ezine sign ups.
Publish testimonials.
Testimonials are great to use on your site to generate more
credibility for you and your product.
You can also use testimonials from your subscribers to get
more people to join your ezine.
Provide a bonus for purchasing your product.
Give your visitors a deadline for getting your bonus.
By doing this, you'll be able to get more of your visitors
to purchase from you because they won't want to miss out
on your special deal.
You could also sweeten your offer by telling your visitors
that they can keep your bonus, even if they return your
product or ask you for a refund.
Promote with postcards.
Your postcards will give you an affordable way to promote
your business and get the word out about your latest salesand
customer only deals.
Be sure to track the results of your postcards by:
o Having your prospect provide an extension or department
number when calling you.
o Having them come to your store with your postcard to get
their discount.
o Having them type in a special code to receive your discount
when ordering through your shopping cart.
Use your signature file to your advantage.
Increase your traffic by adding your signature file to all
your outgoing emails.
Also use your signature file when you participate in forums
that reach your target market.
Simply look for questions that you can lend a helping hand
with, and then share your tips and advice.
You'll then be able to strengthen your credibility, and
you'll get a greater response when you use your signature
file to promote your site, ezine or freebie.
Ken runs the Net Pro Marketer where you'll find informative
articles on business, marketing, and ezine publishing. Browse
through the articles or submit your own at: http://www.netpromarketer.com