Build Your Online Database with Bonus Giveaways
by Kathleen Gage
Published on this site: August 27th, 2005 - See
more articles from this month
Anyone who depends on building a database with online subscribers
knows this is becoming more difficult by the day. Primarily,
the competition for the consumer's attention is fierce. Today's
consumer has become much more demanding and savvy when it
comes to buying products online or signing up for "stuff."
Smart marketers realize the power and profit that comes from
a strong alliance through joint venturing. JV's can be one
of the smartest marketing moves any online marketer can make.
Something that has become very popular in recent months is
where one person or company sweetens the offer of the product
they are selling with lots of bonuses. The bonuses can be
their own information products or those of others who understand
the benefits of this type of campaign. Of course, there is
no charge for the bonus products.
There are two primary ways to participate in a JV of this
nature. One is to simply give the PDF file to the person who
is selling a product. The seller gives the PDF directly to
the buyer. The advantage to this is your bonus product gets
seen by others. The disadvantage is you don't get access to
the buyer's contact information.
The other option is to require anyone who buys a product
to go to a link provided by the bonus giver. The link is connected
to a page with a form that the consumer fills out. They must
leave their name and at a minimum, their email address before
they can download the bonus.
When offered the opportunity to partner with other online
marketers I usually jump at the chance. However, I the campaign
I am most likely to join in on is the one where people sign
up to get my bonus. Additionally, I do all I can to make sure
the person I partner with is reputable.
Here are the primary benefits to participating in a joint
venture.
- Expanded market reach
- Gain name recognition within that market
- Increase credibility through name association
- Build a database with minimal effort
- Create incredible value for the consumer
If you are looking for ways to increase your database, reach,
credibility and visibility while providing more value to your
market, consider joining forces with other progressive thinking
entrepreneurs. It could be one of the smartest business moves
you make.
Kathleen Gage is an award winning business advisor,
keynote speaker, corporate trainer and author of several books
on sales and marketing. Visit http://www.turningpointpresents.com/101nocostlowoffer.htm
to learn about her most recent eBook - 101 No Cost & Low
Cost Tips to Market and Promote a Product, Service or Business
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