How Article Marketing Will Make You a Fortune
by Jeremy M. Hoover
Published on this site: July 30th, 2005 - See
more articles from this month
Article marketing-the simple act of writing one 400 word article
and submitting it to various sites-is the surprise online
marketing medium of the past year. For a couple years, new
marketers have been advised to promote their businesses by
writing and distributing articles.
This worked so well that recently article marketing has hit
the mainstream. Sites like EzineArticles.com have helped to
create perfect conditions for article marketing. Far from
being an underground or little noticed way of marketing, article
marketing has come into its own as a premier form of marketing.
What's best about this marketing form is that by and large
it's free to use. Simply write an article, do a little research
to discover a premium list of article sites and email groups,
submit your articles, and you're done!
But what exactly does article marketing do?
- Article marketing establishes you as an expert.
Your goal as an article marketer is to write several articles
per week (usually 3-5) about the niche target your business
serves. At this rate, over the course of a year you will
have written between 150-250 articles. By the time you have
written this many articles, you will know your subject or
niche inside-out, and it will show! Any person who reads
one of your articles and finds their way to your other articles
or your business site will feel comfortable with you as
an expert because of your knowledge.
- Article marketing helps you rank well with the search
engines. Because you are posting each article on your
own website and on numerous other websites, you are providing
search engines with a number of paths back to your business
site. When the search engines find your main site, they
will keep returning. When you continue to update your site,
your articles will be indexed, and as more and more searchers
find your site via the search engines, your ranking will
go up. All these factors help you to place better in the
search engines.
- Article marketing gives you a lot of exposure.
One of the best features of article marketing you want to
tap in to comes from the article sites themselves. They
exist to allow publishers and webmasters with information
for their sites. When a publisher finds your article on
such a site, she can reprint your article on her site or
in her ezine. This clearly benefits you-the more times your
article is reprinted, the more exposure you get.
If you only do one thing to market your business the rest
of this year, make sure it is article marketing!
Jeremy Hoover is an online freelance writer who specializes
in writing 300-500 word articles for website owners that establish
them as experts and position them well in the search engines.
Read Jeremy's marketing blog at http://jhooverwebcopy.blogspot.com
, or order articles from his at http://jhooverwebcopy.com
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