How to Find Focus and Turn Your Talent Into a Thriving
Professional Business
by Kendall SummerHawk
Published on this site: July 18th, 2005 - See
more articles from this month...
There are tons of books and articles available to help professionals
start up their business, but few that give practical insights
on how to nurture your business once it's out of its infancy.
At some point, every self-employed professional reaches the
same dilemma: how to build a strong brand and grow their business
without taking on too many clients, undervaluing their expertise,
or sacrificing their lifestyle.
Once your business is established, you have the opportunity
to brand yourself as an expert. Start now, and it doesn't
take long to begin savoring the lifestyle and freedom you
always dreamed your business would deliver.
The biggest asset you have in your business is...YOU! Your
time and unique brilliance are the foundation of achieving
a highly profitable, deeply rewarding professional business.
Implementing the following brand and business strategies is
exciting, motivating, and compelling. Once you start on the
path of profiting from a great brand and your unique brilliance,
you'll never go back to the old way of running your business
again.
Here are five strategies to turn your talent into a highly
profitable business that lets your passion run free.
- Know Your Unique Brilliance
Your unique brilliance isn't a particular skill, like driving
a car or delivering your service. It describes you when
you are at your very best no matter what you are doing.
It's as if the best moments of your life are encapsulated
into one simple statement.
The goal is to one-by-one, ditch, delegate, or redesign
every task that falls outside of your unique brilliance.
You are now free to use your unique brilliance nearly 100%
of the time. What's exciting is that as you hand off each
task, you become more and more energized, productive, and
profitable. It truly is a magic wand that once waived, delivers
the freedom you always dreamed of.
- Know Your Brand
You don't have to hire an expensive brand consultant to
profit from a compelling brand strategy. What you do need
is a clear, concise brand that makes you instantly known
and recognizable. Brand wisdom goes beyond a logo and a
tagline. A brand is the promise of an experience. Your brand
must immediately evoke strong emotions and tug on the heartstrings
of your choice client.
- Create A Championship Support Team
Sure, when you first started your business, you probably
did every task solo. But to reach the next level of business
success and freedom means building an excellent team. For
example, one client increased his revenue by a whopping
300%. How? He credits spending just $100 a month on a virtual
assistant, who freed up so much of his time and energy,
he was able to focus on bringing in new business. Now that
is great ROI!
- Take Time Off
Yes, you read correctly. I guarantee that as soon as you
cut back to a four-day work week, your business will change
for the better. You'll work smarter, make better decisions,
and create new, lucrative opportunities. Working less time
shines a new light on how you run your business. Plus you'll
enjoy the rejuvenating benefits of increased creativity,
relaxation, and fulfillment by getting plenty of R&R
during the remaining three days of the week.
- Leverage Your Expertise Into A Compelling Package
or Program
Delivering 1-on-1 services is a waste of your time, talent,
and profit potential! No matter what business you're in-consultant,
coach, speaker, trainer, designer-there are dozens of ways
you can package your service. For example, one client, a
professional organizer, stopped charging by the hour, and
created a package from the individual services she was already
delivering. Within one week she had tripled her revenue!
Kendall SummerHawk. Reprint rights granted to all
online venues so long as it remains complete and unaltered
(including the "about the author" info at the end).
Send a courtesy copy of the reprint to [email protected].
Kendall SummerHawk delivers client capturing "http://www.kendallsummerhawk.com/affordablewebsitedesign.html"
plus the nationally renown "http://www.kendallsummerhawk.com/coaching.html"
marketing program. For more FREE tips like these, visit her
site at "http://www.KendallSummerHawk.com"
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