Learn the Five Facts Why Ezine is the Ultimate Promotion Tool!

by John Navata

Published on this site: July 16th, 2005 - See more articles from this month...

What you are about to read will change your way of promoting your products or services. Now that I got your attention, I will share to you five facts why ezine is the ultimate promotion tool.

Most of the people that promote a product or service doesn't make money online. Even if you promote to millions of people that opt-in on safelists, ffas, or email blasts. Majority of the times, they will just delete your message and consider it as junk mail. I have tried them all. There is only one technique that is very effective "Ezines or Weekly Newsletter Marketing."

1. An ezine is the perfect way to stay in touch with your clients and prospects on a regular basis.
   
   Unless you continually follow up with clients and prospects, they'll soon forget about it. But imagine calling or writing each and everyone of your clients and prospects every week! That would be nearly impossible to pull off.
   
   Well, an ezine achieves the same goal. Keeping you on their radar screens, but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU, not someone they heard about yesterday, when they need to hire a coach.
   
   
2. An ezine allows you to effortlessly spread the word about you and your business.
   
   If you write a decent ezine, your readers will be very likely to pass it on to friends and colleagues. Have a "tell a friend message" on top of your ezines or a pop up saying, "if you think that this newsletter benefited you, please tell a friend and send to visit...(your website)." This is called viral marketing.
   
   Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list.
   
   
3. Publishing an ezine positions you as an expert in your field.
   
   By showing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well. Sharing information to your clients about your products or service will give them more reasons why they should order from you and willing to buy from you in the future.
   
   
4. An ezine is the ideal way to capture the email addresses of your web visitors.
   
   If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. But if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up. There are so many newsletters that I can sign up to that offer the same service. But if you have a good reason, like "If you sign up to our FREE weekly newsletter, you will receive tips, techniques, and easy ways to help your business make money from internet marketers. And if you sign up today, you will receive a free ebook on......."
   
   Now you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don't usually purchase a product or service until after they've seen multiple messages about it.
   
   
5. An ezine is cheap and easy to publish - especially compared with a print newsletter.
   
   If you were to produce and mail a snazzy looking printed newsletter, you could easyily spend thousands of dollars each year. But an ezine is essentially FREE to put together and publish. It just takes a bit of your time.
   
   You can make it as long or short as you'd like. Some of the best ezines, I get feature with only one tip per issue. Make sure it's simple.
   
   Now that you have read this article, I believe that any product or service you sell on the internet, will make you money online. Just change the way you promote and save more money promoting your business.

John Navata is a 24 year old entrepreneur that has been internet marketing for 5 years. Now he is showing people some tips and techniques on how to be successful online. If you want to learn more ways to promote your business, the best way is publishing an email newsletter or also called ezine. I recommend this ebook called "Mining Gold on the Internet" by Shawn Casey. He will show you ways on how to promote your business with zero to little investment.
Visit: http://tinyurl.com/8f7nv