MLM Recruiting Success- The MLM Recruiting Myth in Network
Marketing
by Doug Firebaugh
Published on this site: July 14th, 2005 - See
more articles from this month...
There is a Myth, a Lie, a Bogus concept that has been espoused
to the MLM Industry for years, and recently in a seminar,
I was asked during one of the breaks about it.
So many ideas and concepts are promoted in this industry
that DO work, but on the other hand, there are many that don't
work, but yet they still promoted with fervor and fire.
One is The MLM Recruiting Myth.
What is the recruiting myth that has been focused on but
yet has proven to not work? This one has been promoted for
years, and has had a negative impact on tens of thousands
of distributors.
I am going to get some heat over this, but I would rather
catch the heat, and tell the truth, than not.
INFERNO Secret:
MLM Recruiting is NOT just a Numbers game, as much as a CONNECTION
and CONVICTION game.
Did you get that?
Network Marketing Recruiting NOT just a Numbers game, but
a Connecting and Conviction process.
Why?
I cannot tell you how many folks in Network Marketing have
told me that they have worked a TON of numbers, but have yet
to strike Gold in this business. And I recently saw a list
of calls a distributor had made. She had made over 800 calls
and over 500 people talked to in a certain time period. And
yet the person had recruited only 2 people.
2 PEOPLE!
What's Missing here? What's the problem?
Let's take a look at what she did:
- The Numbers were there.
- The Names were there.
- The Phone calls where there.
- The Effort was there.
- The long distance bill was there.
But why was this sweet young lady still struggling and not
finding the Success she was seeking?
GOOD QUESTION!
The "Lack Of" Factor in MLM Success.
It was due to a Lack of Connection, and Conviction in many
respects.
She lacked a TRUE Connection to the MLM Industry, her company,
her products, and the income potential that was there before
her. Her heart was simply NOT connected to it. She was NOT
working this business, but only TRYING it, and people were
FEELING that in her words, and perceived that as a negative.
She was focused on what SHE could get out of it, not what
the prospect could gain from her call.
People today are too sharp and experienced because of the
onslaught of Telemarketers, to pay attention to most sales
calls. And the ones they do pay attention to, even with friends,
are the ones they CONNECT with, and feel the Conviction of
the person and the willingness to help Increase, Expand, Enlarge,
and Empower their life and future.
I asked this lady to say what she said to the 500 calls and
I listened. And I just shook my head. This woman was working
the numbers right, but working the MLM prospects totally WRONG.
It was a sales pitch, and there was really no Conviction or
Connection in her voice. There was only a sales pitch and
an "I want your money" focus.
INFERNO Secret:
You can work all the numbers you want, but if the prospect
is not communicated to CORRECTLY with Connection and Conviction,
you have wasted most of the calls and your time.
Ok, here is the Million Dollar question:
How do you create Connection and Conviction?
INFERNO Secret:
Recruit them through THEIR eyes, not yours.
People join Direct Sales companies for THEIR reasons, not
yours. And if you talk to 500 people and don't take the time
to see what is important to them and what they want to change
and improve in their life, something is NOT going to happen:
They won't HEAR you. They will be listening, but they won't
hear what you are saying.
Find something you can relate to with them. Find something
you have in common about the future. Find something that they
want to change in their life and show them how your company
can help bring that change about. And then display a sincere
Conviction in helping them obtain it with your company and
the business it offers.
Working the MLM Numbers.
You MUST understand that Numbers ARE important in Network
Marketing. But just as in any other thing, the WAY you work
the numbers is just as important, if not more important.Don't
be seduced with the myth that all you need are justnumbers.
You need the MLM CONNECTION and CONVICTION to go along with
it. They will make your efforts 10 times more powerful, and
your check 10 times more exciting!
blessings. doug Firebaugh http://www.passionfire.com
Doug Firebaugh is one of the top MLM Network Marketing
Trainers in the world. Over a million people a month read
his training ezine. He spent the last 7 years traveling the
world speaking and training on Success. He lives in Birmingham
Michigan, and you can receive a FREE subscription to his training
ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html
http://www.passionfire.com
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