The Importance of building a List
by Javier Salces
Published on this site: July 1st, 2005 - See
more articles from this month...
Out of all the possible approaches to affiliate marketing, lead
capture and list building represents the smartest and most effective
option.
Why?
A lost visitor is a lost sale. A lost visitor is the loss of potential
repeat sales. Think of it this way: you're putting time and m.oney
into your advertising. If you aren't capturing your visitor's email
addresses, you're basically throwing all of that traffic right down
the drain.
When you capture your visitors to your list, you open a whole new
world of profit opportunities - not just for the short term, but
for the long term as well.
The Benefits of List Marketing
- You can educate your prospects. This will increase your
conversion rate by giving you the opportunity to turn hesitant
prospects into enthusiastic customers.
- You can market to your prospects over and over again.
Your long term profit potential exists in repeat sales. Never
work for "just one sale".
- You can double your return on investment while lowering
your advertising costs. Once you've got a list in place,
you don't have to limit your offerings to just affiliate
product. You can bring in any additional, related products
of interest to your list and make sales immediately without
going through the same advertising process all over again.
Can you see the benefits yet?
Why spend m.oney over and over again sending people to the same
page and "hoping for a sale", when you can capture them
to your list and have full control over the conversion process?
Any other approach leaves you at the mercy of the merchant's web
copy and the customer's mindset at first contact. You've got to
lure your prospects in and expose them your message multiple times.
This will save you so much time and m.oney you'll wonder why you
ever did it any other way.
Javier Salces is an experienced online marketer who
runs 3 successful viral marketing sites with thousands of
members. He also publish the popular newsletter "opt-inLeads
eZine". Feel f.ree to visit his brand new List building
service at: http://www.opt-inleads.com/recommends/coop
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