The Full Circle of RSS Marketing Power

by Rok Hrastnik

Published on this site: July 1st, 2005 - See more articles from this month...

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.

It’s now the time to tie it all together and see the whole picture:

1. RSS as a content delivery channel for communicating with subscribers, customers, prospects and partners gets your content delivered and provides you with multiple new content delivery & business development opportunities. Yes, RSS gets your content to your subscribers without fail, enabling you to communicate with them and sell to them.
   
   
2. RSS as a promotional/visibility tool increases your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with which you can communicate (via RSS and/or e-mail) on the long-term. In addition, the improved visibility enforces your brand and generates more credibility for your company.
   
   
3. Content delivery to end-users and content syndication together form the basis of RSS conversations, which further spread your reach throughout the internet and serve as a strong PR platform.
   
   
4. Once you have access to more prospective subscribers, to which you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them, as well as to establish a constant connection with them, enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising income.
   
   
5. As a publisher, your goal is to better satisfy the needs of your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Providing access to additional information is one of the elements to make this possible. Use RSS to syndicate content from other websites and, as an upgrade to target their most focused content needs, create RSS radars for your key phrases.
   
   
6. RSS radars will in turn also generate additional visibility, especially through improved search engine rankings, and generate new subscribers for your RSS feeds.
   
   
7. All of the above will create advertising venue and create a new source of income.
   
   
8. In addition, using RSS advertising as an advertiser yourself you can increase the reach of all of the above activities.

The system comes full-circle, establishing RSS as the tool that powers an important share of all of your internet marketing and publishing activities.

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa9