Building the Best Opt in Email List
by Matt Bacak
Published on this site: July 1st, 2005 - See
more articles from this month...
The 1st Thing You MUST Have Before Even Thinking About
Building An Opt In Email List
It's not a website.
Its a smart autoresponder and mailing list software.
Be aware, I just said smart autoresponder. Not a cheesy one, I
mean regular one.
You know what a regular autoresponder is. It's the thing that a
lot of people use when they are out of the office or on vacation.
It works like this.
Let's say you are emailing a friend that is out of town. You send
the email and then instantly you get a reply back saying something
like this, "I'm out of the office right now, I'm on vacation
and won't be back until Tuesday the 21st."
Well, that's a regular autoresponder.
What you want to have before you even think about building a list
is a smart autoresponder. Here's how it works, when someone sends
it an email it captures their first name, last name, email address,
date stamp, and IP address.
That's just if they send an email, now what if you had a form on
your website or a popup?
It will capture almost any information that you want and get this.
It will give you the ability to run an unlimited number of follow-up
email campaigns to tens of thousands of prospects on auto-pilot!
A smart autoresponder will handle thousands of simultaneous follow-up
campaigns - a task that would be impossible to manage manually.
(working for you 24 x 7 whether you are online or not, accepting
subscriptions and sending out your follow-up messages)
They are actually three kinds of autoresponders.
The first kind is software based. It's a piece of software that
you install on the computer just like you would Microsoft Word,
or Act!. Usually a one-time fee. e links, link exchanges ,search
engine optimization,, trade links
The second kind is a third-party autoresponder. These all have
a main website where you go to login, usually using your individual
username and password. Once you are in and you are able to email
your list. Your information is hosted on their server with everyone
else. They usually charge monthly fee.
The third kind is a server-based. It's installed on your own web
site or web server. It's not a service that runs on someone else's
servers, so there are no monthly fees.
You are about to discover the right autoresponder so your email
marketing marketing efforts won't get stopped in its tracks.
Let's look at them in greater detail.
Definition: The first kind is software based. It's a piece
of software that you install on the computer just like you would
Microsoft Word or ACT! Usually a one-time fee.
Problems: What would happen if you leave home without your
computer? Well, you would not be able to talk to your list. Not
widely used.
Definition: The second kind is a third-party autoresponder.
This is when you have to go to a main website just like www.thirdpartyautoresponder.com
(that's not one) and login using your username and password. You are subscribing to their service.
Then you are able to send emails to your list. This one is hosted
on their server with every other customer they have. They usually
charge a monthly fee. Used by a lot of people.
Problems: A lot of people recommend this kind, you know
why? Because they want the residual (ongoing monthly) money they
get from the company or because they do not know better.
Here's a few other problems, remember you are hosting your list
on their server so they can and will charge you an outrageous amount
of money when your list grows. Also one big thing I have found that
most people are not aware of....
... All of the emails are not going through to the subscriber's
lists.
Why?
Well, let's say you, Joe Blow and I were using this service. Joe
blow is building his list wrong and spamming people. Well, Joe Blow
just really devastated our business. Because... when he got in trouble
for spamming they shut down his IP address and the IP address that
was attached to his email is the IP address of the server and that
means it is your IP address too.
In other words, even if you build you list correctly, you won't
be able to get your emails through because Joe Blow just screwed
it up for you and I.
So the one that I recommend is the third kind.
Definition: A server-based Autoresponder. It's installed
on your own web site or web server. It's not a service that runs
on someone else's servers, so there are no monthly fees. All emails
come from your website's IP address and the only person that could
get in trouble is you.
If you get stopped, it's your fault, not anyone else's.
Warmest Regards,
Matt Bacak
The Powerful Promoter
#1 Best Selling Author & Trainer
Matt Bacak, The Powerful Promoter and Entrepreneur
Magazine e-Biz radio show host, became a "#1 Best Selling
Author" in just a few short hours. He has helped a number
of clients target his specialty, opt-in email direct marketing
systems. The Powerful Promoter is not only a sought-after
internet marketer but has also marketed for some of the world's
top experts whose reputations would shrivel if their followers
ever found out someone else coached them on their online marketing
strategies.
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