Chasing New Business?
by Aaron Snider
Published on this site: July 1st, 2005 - See
more articles from this month...
As well you should. New business is what makes the world go round.
Your business relies on new business to survive. To get new business
you must constantly change your marketing efforts. But what about
old business? Have you made a business crippling mistake? Have you
forgotten your previous customers while looking for new ones?
There are many ways to advertise your business. What kind of response
do you get from e-zines, safelists, startpages, ect? Email is a
great way to advertise your business, you can email so many people
its hard to not get a response. E-zines are nice, better response
cause you can target your promotion a little more than normal email.
Start pages are good for Alexia ratings, but not much more. What
kind of response do you really see though? 0.2%, 0.5%, 1%, 2%? If
you get even 1% response you are the most fantastic copy writer
and have the best product in the world. For the rest of us we are
exstatic when we get a 0.2% response or any at all.
Well what about the people that do buy from you? Do you even email
them anymore? After you send your thank you for purchasing whatever
they purchased from you, do you ever email them again? Well you
should.
Lets take one person as an example. He/she buys an ebook about
making minisites from you for $19.95. What can we tell about this
person from their purchase? Well if they want to make mini web sites,
they must have a webhost. Maybe your an affiliate for a webhosting
company. Maybe they need products to sell on their minisite. Maybe
they need an ebook about copywriting for their new minisites. Whatever
else they need, they will buy it from somebody. They have already
bought from you once, why not buy from you again?
When you make sales, make sure you have other products available
to make the one they bought perform better or easier to use. If
you sell one product to 100 people, then you sold a second product
(that made the first product easier to use) to 50 of those people,
you just sold 50% more products. You also just made 50% more proffit,
and didnt spend any more on advertising as you did before.
The point is, don't forget your previous customers. You will make
more sales on a monthly basis with 1-2 simple emails to your previous
customer base, and will significantly build your current business.
Your previous customers trust you, like you, have money, and will
buy from you again.
What the heck, lets all make a million.
Aaron Snider has been marketing online for over 5 years.
Started on Ebay, but after paying fees with Ebay and PayPal realized
he wasnt making much money. As a result he started using Ebay as
a lead source. When customers would buy through paypal he would
follow up with new offers selling directly to his customers. He
has since created a new and exciting product that allows his clients
to do the same thing. In fact, with TheCustomerManager, he shows
you how to download your entire PayPal history and build a very
lucrative email list from your past customers.
http://adtrack.trafficwave.net/t.pl/9149/63401
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