Along with your customer testimonials, include testimonials from
other respected marketers.
You'll be able to gain instant credibility for your offer because
many of your visitors will already view your endorsers as experts.
Offer a limited time bonus.
You'll get more of your visitors to purchase from you because
they won't want to miss out on your special deal.
Split Test.
With split testing you create one or more new versions of your
sales page.
You then test and track your new version(s) against your original
sales page.
Because your visitors will see the same version of your site throughout
your test, you'll be able to easily see which sales page produces
the best results.
You can then make permanent, powerful changes to your site that
increase your conversion rates and add to your bottom line.
Publish an ezine.
Build up your credibility by publishing your own informative articles,
tips, and advice within your ezine.
Also set a publishing schedule that you know you'll be able to
keep so that your readers will be used to hearing from you and
won't mistake your ezine as spam.
Tip: You can avoid the spam issue altogether by publishing
your ezine in RSS format.
Your RSS subscribers will get your issues delivered straight to
their favorite feed readers, ensuring a 100% delivery rate as
your messages bypass all the email filters.
A couple of places where you can publish your ezine in RSS are:
You'll be able to find out what your business excels at, things
you need to work on, and you'll be able to get more new testimonials
that you can use with your customers' permission.
Offer a strong money back guarantee.
You'll increase your sales because your visitors won't have anything
to lose by taking you up on your offer.
Offer an affiliate program.
Get your affiliates going in the right direction by following
up with them with your own tips and advice.
Also provide lots of promotional material for them such as sample
ads, recommendations, email courses, ebooks, or your articles that
they can reprint with their affiliate URLs in your resource box.
Ken runs the Net Pro Marketer Article Directory. Topics include
business, marketing and ezine publishing. Browse through the articles
or submit your own at http://www.netpromarketer.com.