How to Get More Readers For Your Book
by Jeremy M. Hoover
Published on this site: June 29th, 2005 - See
more articles from this month...
Marketing your own book can seem like a scary task. You poured
your heart and soul into the writing of it, and now when you think
about marketing your masterpiece, you think, “I’m a writer,
not a salesperson!”
But there is a simple way you can get the word out about your book.
It takes a little time, but the effort pays huge dividends.
More people will be interested in your book when they are interested
in you. Readers become interested in you when they can read some
of your writing for free. You can build your credibility, find readers,
and establish yourself as an expert in your field by writing and
distributing articles.
(This method works even for fiction writers.)
You accomplish this by these means:
- by publishing articles on your website
- by creating an ecourse or ebook
- by publishing your own ezine or newsletter
- by publishing your articles in someone else’s ezine
Think about that last idea for a minute. Publishing articles in
other people’s ezines (or on their websites) is the key, the
secret, to creating a viral lead-generating machine.
The popularity of your book website is actually improved when other
sites link you to. But Google only likes high-content links. Your
articles provide this.
Not to mention that when you have your articles on more and more
websites there is a greater possibility that someone will read your
articles and do business with you.
The simple system that will market your book for you contains only
three steps:
- Write and Publish Articles
This really is the best way for you to promote your book.
The key is to write a useful, high-content article, and send it
to your newsletter and publish it on your website. If you write
fiction, write simple short stories or poems, or provide excerpts
from your novel.
For a more information on marketing this way, please read another
of my articles, “Online Book Marketing,” at http://ezinearticles.com/?id=45696
- Distribute Your Articles
Send your articles or stories to article distribution lists and
ezine directories. These directories exist for ezine owners and
website owners to pick up free reprintable content to use in their
ezine or on their website. You can find a list of these sites
by searching for “articles sites.”
This helps you, because if your article is picked up and distributed
by 10 ezine owners who each have 1000 people in their list, your
article will be sent to 10 000 people!
- Your Articles Continue to be Distributed Virally!
When you submit to an articles directory, your article is there
to be reprinted. You can submit an article next week, and ten
years later it will still be there. Your article can have a shelf
life as long as you want, and every time someone reprints your
article, you get free exposure!
Bonus tip: If you include at the end of your article that
your article can be reprinted anywhere by anyone, anyone who reads
your article can reprint in on their website or in their ezine.
To use the above example, if another 1000 people reprint your
article in some form, your business will be marketed to 11 000
people in a very short period of time!
Imagine this process occurring time and time again, with more
than one article! How many interested readers will end up at your
site?
This is how you successfully market your book online.
Jeremy M. Hoover helps you market your book online. To offer
feedback on this article or learn more about his book marketing
system, please visit his website http://jhooverwebcopy.com/bookmarketing.htm
or email him at [email protected].
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