Starting a Home Business: Step 9
by Ken Leonard Jr
Published on this site: June 24th, 2005 - See
more articles from this month...
Have you decided to publish a weekly newsletter to keep in touch
with your prospects? Today you will learn how often to send out
mailings to your list and how to manage your list. You will also
learn how to get people to sign up for your newsletter, especially
if you are in a crowded market niche.
(If you missed the first 8 steps, you can catch up here http://kenleonardjr.com/step1
Almost anyone can put together a weekly ezine. But only those that
take the time to learn how to properly manage their list get to
publish without all of the potential headaches.
So how do you get people to sign up for your list when there are
already many ezines trying to get noticed by your target market?
Offer your web site visitor an original added incentive to join
your list. Remember that your prospect is faced with giving their
personal contact information to someone that they do not know. Create
an original series or report that addresses a problem that your
target market is faced with and gives them a solution. Here's an
example of this in action: http://KenLeonardJr.com
.
Don't make the mistake of offering your potential reader some overexposed
ebook that won't be useful to them. If you are giving away a freebie
that your visitor has seen a hundred times already, they will not
think it is worth giving up their contact info for it. That's the
bottom line.
Once your web site visitor has signed up to get your ezine, how
often do you send messages to them? Sending them way too much email
(like everyday) can make them see you as a nuisance. Send your messages
too infrequently (like once in 6 months) and you chance that they
will forget who you are. Avoid both of these situations with consistent
contact that is useful and not a bother to your reader.
There is nothing wrong with sending messages to a prospect once
every three days at the beginning, if you limit this more frequent
contact to six or seven issues. Then increase the time between your
mailings so you are publishing weekly, bimonthly or monthly after
that.
Managing your list can become a chore as it grows larger. You will
need to make sure that unsubscribe requests are being honored in
a timely manner. Clean your list of all canceled subscriptions on
a regular basis, too. And you will have to manage your undeliverable
contacts, commonly known as bounces. This can be quite a job if
you have a large list that gets a regular stream of new sign ups.
Rather than performing list maintenance manually, you should find
a list management system that will do most of it for you. An easy
to use automated tool that I use for my house lists can be found
here: http://arp.kljonline.com
Do yourself a favor and run your ezine the right way from the beginning.
Sure, you will make some mistakes. But following the advice in this
tutorial can keep your mistakes to a minimum and make your life
a lot easier.
It's a simple choice... Do you want to deal with a lot of headaches
on a regular basis or just the occasional small problem.
Be In Business For Yourself, But Not By Yourself. Get personal help
from Ken Leonard Jr. so you can make a living from home...
http://ImagineLifeWithoutDebt.com
|
