What Market Research will tell you
by Martin Day
Published on this site: June 23rd, 2005 - See
more articles from this month...
What can you learn from having conducting effective market research?
Know your customers - Market research will help you better
understand your customers in a number of ways including demographic
information such as their age, gender and geographic spread. The
better you know your customer the easier it to target your marketing
and fine tune your product or service.
- Who are your existing customers
- Who are your potential customers and where do they live?
Know your competition - Market Research will help you measure
your service compared to others. What are the strengths and weaknesses
of your business and are you improving in the areas that customers
demand?
- Do you have the products or services that people want?
- Do you represent value for money?
- How does your business compare to that of your competitors?
Ease of doing business – Do your customers find it
easy to deal with you and so they find what they want? Is there
sufficient advice and assistance on hand?
- Do you make it easy for your customers to buy?
- Are your employees properly trained?
Marketing – Is your marketing reaching the right people
and is the marketing message clear and effective. Which marketing
channels should you focus on and which, if any, should you drop?
- Is your marketing message understood?
- Does your marketing properly represent your brand?
- Do you advertise through the right channels?
- Are you reaching the right people?
Martin Day is a Director of Survey Galaxy Ltd a web site that
allows anyone to create, design and publish online surveys. For
more information please visit http://www.surveygalaxy.com
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