Extreme Persuasion Strategies That Will Make Your Prospects Feel
Compelled To Act Now!
by Dan Lok
Published on this site: June 10th, 2005 - See
more articles from this month...
Question: What's an easy way to deal with lingering doubts
and questions about an offer with the best ways to create urgency
and compel people to act now?
As any good copywriter or marketer will tell you, overcoming resistance
is essential to closing a sale. And as any successful copywriter
or marketer may keep secret, there are essentially 5 foolproof ways
to create a sense of urgency.
- Limited Time
Time waits for no man, and neither should your offer. Set
a time limit to send a clear message that says, 'You must
act NOW.' Be sure to state a very specific deadline. Dont
say 'This offer will expire soon.'
Do say, 'This offer will expire on July 20, 2004' or 'This
offer will expire at midnight on June 12th' or 'This offer
will expire in 10 days.' I think you know what I mean.
- Limited Quantity
What do diamonds, vintage wine, and a triple-play in baseball
have in common? They're valuable because they exist in limited
quantity. Give your 'Widget' the same value by advertising
that only a limited number of these Widgets were produced.
Or say that only a limited number of these Widgets will
be sold.
Again, be very specific. The above example should really
read: 'Only 341 of these Widgets will be sold at this special
38%-off discount price.'
For a double-whammy, add a little financial incentive to
your limited quantity offer: 'Only a limited number of these
Widgets will be sold at THIS special price' or 'Only a limited
number of these FREE BONUES will be given out.'
- Exclusivity
People want to feel special and like they're getting something
that other people aren't. Thats why the 'golf club members
only' deal work so well...
- Superiority
I've got an ego, you've got an ego, and you can bet your
sales message that your prospect has an ego. Appeal to it
with offers that say, 'This deal is ONLY for action takers.'
and 'This deal is ONLY for successful people.'
- Popularity
People like things that are popular and they trust what
other people like... even if they don't know those people.
It's the reason that restaurateurs always put customers
in the front windows you don't want a prospective diner
looking in on a bunch of empty seats...
People like to be part of the 'popular crowd' and they also don't
want to experience the pain of being on the outside looking in.
So stir up the pain and remind your visitors what they will miss
out or lose if they dont act now.
These two tactics are a one-two punch that will knock consumers
right out of their lethargy and right into your offer.
Dan Lok is known as "The World's #1 Website Conversion
Expert", with a proven track record of selling over $25.7 million
dollars of merchandise and services. Dan has resuscitated copy that
was previously in "critical condition" and helped his
clients to double and triple their conversion rates… some as
much as 417%!!! More than 200 websites have been "Lok-ed"
and loaded for Internet action. Go to: http://www.WebsiteConversionExpert.com
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