Swap an ad for your ezine.
Use testing and tracking to show you which ads are best to use
in your swaps and also which ezines pay off the best for you.
Swap a "thank you" page recommendation.
Your swap will give you excellent long term promotion of your
ezine.
You'll also be able to build up your readers' trust in your recommendations
because they'll see that the ezine you endorsed delivers great
content.
Write articles.
Your articles will boost your credibility, and you'll be able
to attract more people to your site and ezine that are interested
in what you have to offer.
Offer a free ebook for subscribing.
You could create an ebook that deals with a topic your target
audience is interested in such as copywriting or ezine promotion.
You could also offer an ebook that is simply a collection of promotional
resources. For example, places where your new subscribers can
submit their articles for free.
Have your readers forward your issues.
You'll get excellent word of mouth advertising as your readers
email your issues to their friends, associates, and colleagues.
If you publish your ezine on your site, use a "refer a friend"
script to have your readers recommend your ezine.
Submit your ezine to ezine directories.
In your submissions, stress the benefits of joining your ezine,
and when applicable, include your links to your archive and sample
issue.
Promote your ezine in your signature file.
Turn your visitors that email you with their questions into new
subscribers.
Also use your signature file in your posts to forums that you're
a member of.
If you offer relevant tips and advice, their members will begin
to view you as an expert, and you'll be able to successfully increase
your subscriptions.
Ken runs the Net Pro Marketer Article Directory. Topics
include business, marketing and ezine publishing. Browse through
the articles or submit your own at http://www.netpromarketer.com
