Network Marketing Has Become the Blind Leading the Blind!

by Jason Cummins

Published on this site: May 27th , 2005 - See more articles from this month...

Why didn’t you achieve the results you wanted with your network marketing opportunity? You pictured all of your work-from-home dreams coming true. You probably talked to really successful people in your up line and found out what you could potentially make. You were probably already booking cruises, building homes, and sending your kids to Harvard in your mind. So why haven’t you made that much? It’s not your fault.

The company and the product should be good, but they aren’t relevant. The biggest problem in network marketing is a lack of training. You can know your product and compensation plan like no other and still not be properly trained. You should know your business inside and out, but that alone will not make you successful. Network marketing is inherently all about people. If you are not trained on how to study, listen to, understand, and help people, you will never achieve the success you want.

The good news is that it’s not too late. You still have the opportunity to learn a fundamentally different understanding of people that you can take with you to any network marketing company. In fact, you and your people can all be trained for free.

You’ve probably met the one or two people in each company who truly understand what MLM is all about. These people seem to have something similar to a celebrity status. Except that they are surrounded by a group of people who are more like a family than coworkers. They really know each other. They are comfortable with each other and communicate constantly. They love working together and have nothing but respect and trust for their leader. If the company fails, they all travel together to the next opportunity. What’s the secret?

It’s really obvious, if you put aside everything you’ve ever heard, thought, and been taught about network marketing. It’s not about selling your friends and family. It’s not about not taking no for an answer. It’s about building genuine relationships with people who have real goals. It’s about taking greed and ego out of the equation and helping others achieve their goals.

Selling, begging, or even bribing friends and family to join you seems like a logical way to develop that type of close working group. After all, you already have a personal relationship with these people. You’d think it would just carry over to your business. But it doesn’t. In fact, selling your friends and family is a good way to destroy relationships, not build them.

‘Hard selling’ to people doesn’t build relationships. How many times have you seen “training” literature give dozens of ways to close people? How often have you felt a little uncomfortable about the pressure you’ve put on someone? How many times have your phone calls and emails been ignored? When people start avoiding you, you aren’t building relationships. You’re becoming a stalker. Most MLM companies will tell you, “It happens. Just contact a billion people, and there will be two or three who you can sell.” You are soon overwhelmed and spinning your wheels, spending the majority of your time reselling those same people every month to stay in the company.

To become successful in network marketing, you have to change your focus. You have to forget about the company for a minute. Forget about your product. Forget about yourself. Think solely about your prospect. Actually listen to him for once. So many companies have their new recruits tell about themselves. They usually comply. They describe the job they hate, their families, their dreams, everything that’s important to them. The “sponsor” then completely dismisses all of this information and moves on to business. That’s a huge mistake. That’s not a sponsor. That’s a recruiter. You are not a recruiter. You are a mentor. You are the person who should listen, understand, and bust your butt to help your prospect get everything that’s important to him.

When your prospect feels that you are going to hold him by the hand and help him up every single step of the stairway to his success, you will succeed. There’s an American investing firm that has a series of commercials depicting their executives cheering on a client’s kid at a soccer game, squealing with joy when a client’s teenager gets into college, etc. Their motto is that they want to know the dreams of their investors. The dreams then become their own dreams. They succeed when their clients succeed. If you take that approach to network marketing, you, too, will become successful. Your people won’t feel used. They will trust you and your judgment. You will soon have prospects coming to you, begging you to sponsor them into your program.

You now have a grasp of the theory. You understand why it’s so important to build relationships. Now what? How do you actually build these relationships? How are you supposed to train your people to be able to read, understand, and work with others when no one has ever trained you to do that? It’s simple. Start getting that training. It’s even free. You’ll need to work hard; you’ll need to implement everything you learn, but you will become successful.

You’ll learn how to read people. You’ll know immediately whether or not your prospect has the desire to take the risk and achieve his goals. You’ll find out which people to completely invest in, which to let be autonomous, and how to construct relationships with all of them. It’s all about building partnerships with people based on trust and emotional connections.

Take advantage of the free individual and group training sessions. Don’t worry; no companies are mentioned in the training. It’s designed to work with any network marketing company and product. And you don’t just get the free training. You will also be able to call and email knowledgeable people who can answer your specific questions.

Your relationship training will pay off when you watch people you’ve mentored become successful and reach their professional and personal goals. If you are honest, caring, and treat your people right, your network can outlive many companies. If something happens to your company and you are put in the position of starting over from scratch, your people will all rally around you. They’ll simply want to know what company you’re taking them to next. That’s when you know you’ve become successful in network marketing.

Jason Cummins Build your Network Marketing Empire with one hand on your wallet and the other placed strategically behind you. If you need help building a successful networking business, we can help you. We provide eleven free training and mentoring phone calls per week, and our free ebook will help you to understand why network marketing has been so tough for you so far. My name is Jason Cummins, and I look forward to working with you. Get the ebook at: http://successin10steps.net or call me at: 775-690-5155