How to Succeed in MLM Without Really Trying
by Steve Lowell
Published on this site: May 27th , 2005 - See
more articles from this month...
How do you succeed in MLM without really trying?...youcan’t!
But now that I have your attention, here are some ideas that will
make the business building process far easier then most people experience.
There are many reasons why people find MLM difficult, there are
two, however, that stand out above the rest:
They use an “inbound” recruiting methodology
They recruit the wrong people
- “inbound” recruiting methodology:
Most people try to recruit by focusing on the exact wrong
information. The typical approach is to throw enough information
at the prospect (company, compensation plan, products etc)
that, hopefully the prospect will find something that he
likes and join the business. The problem with this approach
is well it doesn’t work! At least not often enough
for most people to build a solid business.
I call this “inbound” methodology because it’s
all about trying to recruit people for the sole reason of
building YOUR business it’s about your gain, not theirs.
I have had countless people try to “recruit” me
by trying to impress me with their wonderful company, revolutionary
compensation plan or cutting edge product, but no one has
yet to ask me a single question about my needs, wants or
“don’t-wants.” No one has asked me any questions
that identify weather or not I might be interested in looking
at making as change. An outbound process is when we identify
true prospects by trying to help those who have an unwanted
condition in their lives which could be solved by their
participation in our business.
People will not migrate towards change unless they require
change. So, step number one is to identify the unwanted
condition or the needs, wants and “don’t-wants”
then offer the prospect the opportunity to explore a solution
for THEIR reasons…not yours. See the difference?
If you are struggling in MLM, it could be because you are
trying to recruit people for the wrong reason, thus, using
the exact wrong approach and as a result of all that, recruiting
the wrong people.
- recruiting the wrong people:
Identify people who have a requirement for change first;
people who have expressed through conversation some unwanted
condition that might prompt them into action. Even then,
you need to further qualify them as a prospect before your
spout off about your company, your products or your awesome
compensation plan.
The people you should be looking for are people who have
a specific set of qualities. The ideal type of people who
make the best business building partners are those people
who…
- have a desire for change,
- are people oriented type individuals,
- are influential, in as much as they commend respect from the
people in their lives and have an impact on the lives of others,
- are involved in service clubs, networking business clubs, or
active in the community; they understand the concept of networking
as part of a legitimate business model,
- are financially able to invest in their business in order to
facilitate growth.
The more of these characteristics an individual possesses,
the more likely they will be to actually succeed in network
marketing. Once you have qualified your prospect using these
criteria and determined that they posses enough of these characteristics
to be considered a good prospect, only then should we begin
the process of trying to help them solve their unwanted condition
by inviting them to explore a solution.
Be an outbound networker, and watch your income grow.
Steve Lowell is president of SJ Lowell Inc. in Ottawa,
Ontario Canada; a business consulting firm and founder of The MLM
Executive Round Table at www.MLMRoundTable.com.
Evaluate Steve’s marketing strategy for yourself at www.PostCardFromSteve.com
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