Get Publicity Power

by Laura L

Published on this site: May 27th , 2005 - See more articles from this month...

New Book from Public Relations Pro Reveals Secrets to Solving Tough
Publicity Problems

JACKSONVILLE, FL – February 7, 2005 / -- Amy knew her product inside and out. After all, she invented it. She had a great business plan, but when she got to the marketing plan, she was stuck. "How do I explain what my gizmo does without a demonstration?" Andy is an attorney. He has no trouble explaining to people what business he's in. Networking situations, parties, one-on-one with a client are all a breeze for him. But he's stumped by what to say on his website. A criminal attorney who also practices family law, Andy knows the same wording won't resonate for both of these audiences. So what does he say, and how does he position himself so that his website doesn't give the appearance that Andy is a jack of all trades, master of none?

These are just the sorts of communication challenges addressed in "45 Days to Power Publicity," by Laura L. Link, APR. The digitally delivered book is a comprehensive guide offering proven formulas and specific step-by-step guides to publicity success. "This is a must-read for every business owner, non-profit director and small-business marketing director approaching that critical first campaign to get the word out about their business, product or cause, and for the experienced small-business communicator looking for some fresh inspiration and a little validation from their colleagues," says veteran public relations counselor, Kare Anderson of Say It Better.com and author of Smart Partnering. Comprised of specifics leading to a successful, comprehensive publicity effort, 45 Days to Power Publicity tells the reader what other books don't: not just how to get the word out, but what the words should be to get the best response.

This book includes chapters to help the reader:

• Describe her perfect client or customer
  
  
• Decide what she wants to be known for
  
  
• Explain a complex product or service in ways people can easily understand
  
  
• Find the right words for networking situations, introductions and biographies
  
  
• Easily write about the business even for non-writers
  
  
• Create boilerplate copy for news releases so reporters know the expert's qualifications to be quoted
  
  
• Make it simple for others to spread the word and to generate referrals that stick
  

45 Days to Power Publicity includes 12 forms, templates, checklists, and tips sheets, plus many other resources, along with guidance from an 18-year veteran of the Public Relations and Journalism world. The companion workbook adds 53 pages, 4 chapters and 16 forms, templates, samples, checklists and detailed guides and how-to info.

"A practical handbook for creating a distinctive introduction for your company and tailoring it to specific audiences, as well as several other basic ingredients for an effective PR program for a company of any size. Highly recommended!" - Marcia Yudkin, author,

6 Steps to Free Publicity (Career Press) "Business owners sometimes fail to make full use of the media opportunities available to them because they just are not prepared to respond with quotes and data," explains the book's author, accredited public relations professional, Laura L. Link, APR. "These communication basics are not difficult to master, even for the business leader who does not consider herself a professional communicator. My book outlines exactly how to find the right words to use in promotions, news releases, marketing materials, website content and networking situations."

"45 Days to Power Publicity," will soon be available through Amazon.com and others. Available now as an electronic book, it may also be ordered direct from the publisher for $38.00 + $2.75 handling* prepaid, by phone 904-886-1785, or by mail: Strategy Link Public Relations, Inc., 11250 Old St. Augustine Road, Suite 15-245, Jacksonville, FL 32257 or directly through the publisher. Contact
[email protected]

Laura L. Link has been a practicing communicator, writer and consultant for more than 18 years, and is accredited by the Public Relations Society of America. She lives in North Florida where she holds conversations and workshops with clients experiencing tough communication challenges.