How to Build Massive Keyword Lists Part 2
by Rob Taylor
Published on this site: May 26th , 2005 - See
more articles from this month...
Here's a simple keyword building technique I use to find the maximum
possible variations of a keyword phrase. I use it predominantly
for bidding on keywords at Google Adwords, however it can also be
very useful for building lists for use in search engine optimization.
For example let's use the phrase "horses for sale". Here's
how the various permutations of this keyword phrase would look.
I use the free Keyword Tumbler tool for doing this. ADDRESS:
http://www.keywordtumbler.com
- horses for sale
- horses sale for
- for horses sale
- for sale horses
- sale horses for
- sale for horses
As you can see there are a maximum of six possible ways a three
word phrase could be entered into a search engine.
Now you need to find out if these permutations are actually
being searched for. This is where the Wordtracker service
comes into its own. You can get a free trial over at http://www.keywordlistbuilder.co.uk.
Go to Wordtracker now and in the "Keyword Universe"
choose the database called "Precise".
Then in the right hand panel enter the six different keyword combinations,
and hit the "Proceed" button.
Wordtracker now tells us that out of our six combinations, two
of them appear in its database (NOTE: at the time of writing it
did). They are...
- horses for sale
- for sale horses
You might be thinking that you could have figured this out for
yourself. But its vital that you understand you need to stop second-guessing
markets and users behaviors based on your own opinions and assumptions.
Use these tools like Wordtracker to actually tell you how the markets
are behaving.
I have sometimes found three and four phrase permutations using
this method. Phrases that to me appeared "stupid" if entered
in the search engines... but someone, somewhere is doing it! This
why you need to do this step and NOT guess the permutations.
Also searchers sometimes enter a keyword phrase using the
"space" and the "+" sign. E.G. "1
2 3" can be entered in as "1+2+3" and also
"1 +2 +3". This is great tip if you want to use
your keyword lists on Google Adwords.
So taking our example keyword phrase let's see how many permutations
we can now generate.
- horses for sale
- for sale horses
- horses+for+sale
- for+sale+horses
- horses +for +sale
- for +sale +horses
Now let's use misspellings to come up with even more keyword combinations.
A great tool for this is Misspelled Keywords available at http://www.misspelledkeywords.co.uk.
Simply enter "horses for sale" and select from six ways
to find misspellings. Dictionary lookup, keyboard mistakes, trim
first/last character, swap character, double characters, and add
's' ending.
For this example I only selected the "dictionary lookup"
and "keyboard mistakes". The tool returned 1360 possible
misspelling combinations. If I'd used all the selections, it would
have come back with over 8500. Just for one phrase!
Now let's enter these misspellings into Wordtracker's Precise database
like we did above. The results? Wordtracker returns the following
(NOTE: at the time of writing):
- horses foe sale
- horses fpr sale
- horses for sail
- horses for slae
Which now get turned into twelve new terms:
- horses foe sale
- horses fpr sale
- horses for sail
- horses for slae
- horses+foe+sale
- horses+fpr+sale
- horses+for+sail
- horses+for+slae
- horses +foe +sale
- horses +fpr +sale
- horses +for +sail
- horses +for +slae
Finally you are going to want to join the words together, so "horses
for sale" becomes "horsesforsale", and yes this appeared
in the Wordtracker database.
Using the method of keyword generation outlined above, what started
out as one keyword phrase, "horses for sale" has now turned
into 19 keyword phrases you can use on Google Adwords. Phrases that
are actually being used by surfers in the search engines.
So there you have it, how to build adgroups which are TIGHTLY focused
on the keyword phrase you are wanting to bid on.
Rob Taylor has been marketing online since 1996. He's sold
anything from books, debit cards, security products to art prints.
Take advantage of his battle tested marketing strategies that could
quietly make you five figure cash profits every single month. Free
newsletter subscription at http://www.megastep.com
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