Selling Houses: Make Your Home's Sales Flyer with Internet Marketing
Tools
by Jeanette Joy Fisher
Published on this site: May 25th , 2005 - See
more articles from this month...
Are you selling your home? I'll bet you want to sell right away,
for the highest possible price.
Even if your home is listed, you could benefit from using Internet
marketing tools. Internet marketers learned how to grab your attention
and motivate you to buy, NOW. How do they do that? They build up
benefits to the reader not features of the product. Internet readers
want to know, within seconds, "What's in it for me?" You
can use these sales tools to sell your home.
The Realtor’s number two sales tool right after the sign is
the sales flyer. Most real estate agents use a sales flyer template
which showcases their listings using archaic marketing methods.
For some reason, agents don't follow successful Internet marketing
sales-copy techniques. Listing agents put a pretty house picture
in the middle, list the home's features in detail, and then add
a big picture of their face. But, buyers don't care how pretty your
agent is! Home buyers want to know why your home beats every other
house in the area. Buyers want to know what your house can do for
them!
Make your flyer motivate home buyers to look at your home and to
remember it. This requires that you spend some time thinking about
what's in it for your buyers. Why would they like living in your
home? What makes your home better than the other houses for sale
in your area? Marketing Psychology turns features into benefits.
Think about why your large back yard benefits the buyer. Instead
of saying "large back yard," give a reason to care, such
as: Room to play in your large back yard. Why is your patio unique?
Does it have a built-in barbeque? Then list the feature as a benefit:
Entertain in your private park with built-in barbeque. Why does
a buyer care about paint? No work needed, fresh paint throughout.
Why does a buyer care about new kitchen appliances? No worries,
all new kitchen
appliances under warranty. What's great about your neighborhood?
Easy walk to great schools and downtown shopping district.
Take advantage of the marketing research done by the Internet sales
masters. Create a benefit-driven sales flyer to sell your home,
now.
For a full report on sales flyer marketing to sell your home
(or investment houses), visit Jeanette Fisher’s http://www.sellfast.info
Jeanette teaches Design Psychology college courses
and real estate seminars. She is the author of Design Psychology
and real estate investing books. For more information on Design
Psychology, see: http://www.designpsych.com/
|
