Making Money Online Can Be Easy!
by Willie Crawford
Published on this site: May 25th , 2005 - See
more articles from this month...
The real secret to making money on the Internet is simply figuring
out what your audience wants and offering it to them. It's no more
complex than that.
You don't need a particularly glamorous product. You don't need
a particularly expensive product. You just need to find out what
people are looking for... what they are willing to spend money on,
and then you offer it to them.
You can also do this in a surprisingly crowded market and
do very well just by "mixing it up" a little. Let
me give you an example My most recent issue of Word Tracker
showed that "recipes" was the 76th most search for
term on the entire Internet. If you throw out all of the adult
related terms, it's probably in the top 20. When I first noticed
how popular that term was back in 1996, I simply positioned
myself in front of that audience. Now, if you search on the
term "soul food" on any of the major search engines,
I'm in the top 10 and usually in the top three search results.
My site is at http://chitterlings.com/
This is a perfect example of positioning yourself in a very crowded
market. The fact that the market is so crowded PROVES that the demand
is there. Offline proof is the fact that you'll find dozens of cookbooks
positioned near the checkout counter at any major American supermarket.
People NEVER get tired of searching for new ways to fry chicken
Having made my point above, I will share with you my real secret.
It's positioning. You can do very well in a crowded market if you
just figure out how to make your product seem unique. In the brick
and mortar world, there are probably hundreds of different brands
of jeans. Yet, if I were to ask you to name a brand of jeans, there's
a very high probability you'd say ®Levi's. It's all about branding
and positioning!
There are thousands of niche markets very similar to the cookbook
market. I'm VERY well positioned in a number of them. I won't mention
most of the others simply because it wouldn't be prudent. I've branded
myself as the soul food cookbook guy, so I don't worry too much
about eroding that market. To discover others, you only have to
do a little research using a tool like WordTracker. You can get
a free trial subscription at: http://williecrawford.com/FreeWordTrackerTrial.html
Another tool you can use to find out everything about a given niche
is at: http://williecrawford.com/SecretSEOWeapon.html
With this tool researching all of your competitors, and potential
joint venture partners, is a breeze!
Let's stick with the cookbook example, but I do encourage you to
find your own niche Just how difficult is it to write a cookbook?
You simply pull together a themed collection of your favorite recipes,
type them up in ®MS Word, take or purchases a few photos, and
you're just about done. MS Word integrates with some of the common
PDF creation software, so you can actually output you Word file
to PDF and have a cookbook ready to market in no time.
It's even easier that that. At my site, http://writeacookbook.com/
I offer the recordings from a teleseminar I did on how I, and two
other cookbook authors, wrote our own cookbooks. We share our experiences
with you. On top of that I GIVE you 30 pre-written cookbooks. Many
of these come with html websites that you can just insert your order
links into. You get the raw MS Word version of many of the manuscripts
that you are free to change. What could be easier.
Now, here's where we "mix it up" a little. You see, I
purchased the master resale rights to those 30 cookbooks. Then I
packaged them with my recorded teleseminar to create a killer product.
That's how EASY it is to come up with a killer product that will
make you money hand over fist. It really doesn't have to be complicated.
There is one other piece of the puzzle that's a challenge for some.
It's the copy on your website that converts traffic to buyers. Writing
good copy is a challenge for some, but it just takes practice. To
shorten the learning curve, just grab a copy of Yanik Silver's very
comprehensive course at: http://www.ultimateonlinecopymanual.com/
If you've already written your copy and want it critiqued, you
can get a professional copywriter to do that for FREE. I have a
friend who's written copy for the likes of Jay Abraham and Agora
Publishing. His name is Kelvin Parker and you can request a free
critique, and a copy of his free report "714 Ways Pro Copywriters
Boost Response and Make Millions of Dollars" at:
http://williecrawford.com/copywriting.html
Ok, I've just revealed to you how easy making money online can
be. The key is to find a market with proven demand, and then carve
off your piece of that market. In order for your product to do really
well you do need to figure out a way to make your product be perceived
as unique. Otherwise, your product will just be a commodity and
not command a very high price. The key to making your product stand
out is just branding and good copywriting.
Now "the ball's in your court."
Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host, retired
military officer, karate black belt, master network marketing trainer,
and lifetime student of marketing. He shows people how to actually
generate substantial income on-line using very simple, easily implemented
systems. An example of such a system that you can study and utilize
is at: http://sendoutcards.com/willie
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