How To Boost Traffic Conversion With An "Unblockable" Pop Up

by Andre Bell

Published on this site: May 23rd , 2005 - See more articles from this month...

Internet marketers are constantly looking for new ways to boost conversion rates and squeeze out more money from the traffic they already have. In the past the best tool for grabbing attention were pop ups. No one could resist them.

Webmasters went crazy and everyone started using multiple pop ups in an effort to cash in on that lucrative tool.

That has had a negative effect. Pop ups became such a nuisance that instead of drawing buyers in, they chased surfers away in droves.

Smart surfers now run pop up stoppers and pop up blockers. Even Google and Yahoo added free pop up blockers to their tool bars so surfers could surf in peace.

The power of the pop up has nearly died.

But leave it to smart entrepreneurs, they found a way around this problem. Many webmasters and entrepreneurs are now using what is referred to as the "unblockable" pop up.

That's because this new type of pop up isn't a pop up at all. Instead of popping up in a separate window it loads right inside the same browser the surfer is currently using. That way no pop up blocker can stop the 'pop up' from being viewed.

To see this new style of pop up in action go to my home page at http://andrebell.com (JavaScript should be enabled in your browser to get my example pop up to close for you after 10 seconds).

What I have seen since using this new style of pop up are traffic conversions in some case by 3 times. That's 300% improvement.

This is important because if you run a newsletter or ezine you want as many people as possible to join. Using this style of pop up will in the long run increase your income.

Where do you get this new style of pop up?

Some people like the services of companies like www.instantattention.com because they provide everything with little headache and little upfront cost compared to running out and buying a bunch of different software programs to create your own "unblockable" pop up.

On the other hand, you could make these pop ups yourself FREE if you
already have everything you need.

What's needed?

1. you need basic html knowledge
   
   
2. you need to be able to follow cut-and-paste instructions
   
   
3. you to have a graphic image you want to use as a background and
   
   
4. an image editor to write the words you want to see on the image.

Here's are the steps:

1. Create your pop up image in your favorite image editor.
   I scanned a yellow sheet of paper into my computer and used an old version of Photoshop to add text, page curl, shadow, and resize my image.
   
   
2. Next go to http://www.cerebuswebmaster.com and download his JavaScript flying message script.
   This is where a basic knowledge of html is absolutely necessary.
   Without that knowledge you probably won't recognize what can safely be changed in the script and you might not recognize the next set of instructions.
   
   a) edit the html in the flying message script itself to change the background color, border, speed, etc. to match your liking
   
   b) follow the instructions in the script for cut-and-pasting it into the html page you want the pop up to appear on
   
   c) add an 'a href' tag so the image is clickable
   
   For my example I used: <a href="http://www.andrebell.com/o/freeaudit.html"><img border="0" src="closes3.jpg"></a>
   
   If you know html you recognize what I mean.
   
   
3. Upload to your server your finished graphic image and the html page you just edited.
   
   
4. Walla, you are done! Enjoy your handy work.
   
   It really is that easy.
   
   After you have everything uploaded you may want to customize the speed settings, placement on the page where you want the graphic to appear and so on. Again, a basic knowledge of html is needed.
   
   Other than that there is no trouble in making this new style of pop up work for you.
   
   You now have your own "unblockable" pop up and are ready to watch your conversion numbers double and triple.
   
   And the best part is, it's FREE to do if you have a scanner to scan an image, image editing software to add text, and basic html knowledge.

Andre Bell is an author, marketing and PR consultant, direct-mail promotion specialist and principle of marketing consulting firm Andre Bell Consulting Group. Andre is committed to helping entrepreneurs like himself discover what it takes to maximize profits from every marketing communication and effort. If you are an entrepreneur visit www.AndreBell.com for a complimentary copy of his latest marketing books, tips, and reports.