Book Yourself Solid, The 7 Keys To Getting More Clients Than
You Can Handle Even If You Hate Marketing And Selling
by Michael Port & Julie
Published on this site: May 20th, 2005 - See
more articles from this month...
If you haven't already heard the buzz, Michael Port is the guy
to call when you're tired of thinking small! Michael Port
& Associates LLC is the premier marketing and sales strategy
consulting firm for professional service providers. His clientele
includes the top lifestyle companies, micro businesses and
1000's of up and coming solo professionals. His speaking gigs
are packed, his articles emerging from newsletters, journals
and publications in every corner and his former public life
in the limelight as a slightly famous Hollywood actor includes
appearances on Sex and The City, Third Watch, Law and Order,
All My Children, and many more.
Michael Port is thrilled to share his 7 Keys to getting more clients
than you can handle even if you hate marketing and selling. Over
the next seven weeks, he'll share the secrets he used to turn his
own self-employed business without a pulse into a healthy $112,200
income in less than 10 months.
If you're out there on your own and absolutely love your work but
hate the thought of selling yourself or having to get new clients,
you're not alone. If you feel uncomfortable asking a client to buy
from you, he has the answers. If you dread having to bring up the
subject of money, fear no more.
If you've ever been hesitant to boldly declare "the best thing
for you would be me"? Look no more! Thousands of entrepreneurs
share your same frustrations and simply, easily and profitably attained
success using Michael's 7 Keys.
Remember how excited you were when you first launched your business?
You knew you had a gift to offer the world and the universe was
telling you that your message needed to be heard. Nothing has changed.
If you have a message to deliver it means there are people who are
meant to hear it! If you don't offer yourself with complete confidence
and conviction, you minimize yourself, your services and your business.
You are robbing people of creating a better life.
You are limiting your potential and the experience of the services
you provide and of being around you not a small thing.
Book Yourself Solid, Key Number 1: Know Why People Buy What
You're Selling
Since it's super normal to feel like marketing or "talking
yourself up" cheapens the integrity of your work, I have
a simple solution stop talking about what you do. The secret
is to know what your clients want. So every second of every
day focus on clear, specific, and detailed solutions, benefits
and advantages that appeal to your potential clients. Because
people aren't buying what you do the science, technique or
technical name that you use doesn't matter in the slightest!
Who cares what you call yourself ?
The fancy diplomas on the wall aren't getting you more clients.
Clients will come to you, however, when you speak with them about
their problems and needs. Start by identifying their urgent needs
and compelling desires and then offer them an investable opportunity
and you'll be booked solid in no time.
WRITTEN EXERCISE:
Develop a list that starts to identify what your clients are actually
buying when they are buying your services.
What are your clients' urgent needs? (What problems do they need
to solve?)
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
What are your clients' compelling desires? (What are they working
toward?)
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
What invest-able opportunities do you offer your clients? (What
are the specific and quantifiable benefits?)
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
Now, every time you communicate in person, through writing, on
the internet, in advertisements, on the phone, etc… articulate
and re-articulate these urgent needs and compelling desires. Your
potential clients will connect with you immediately. Most importantly,
they'll feel understand and they'll be interested in learning more
about the investable opportunities you offer.
Stayed tuned for Book Yourself Solid, Key Number 2: Choose
Your Ideal Clients.
Michael Port & Julie Hunt Michael Port is the
guy to call when you're tired of thinking small and the owner
of Michael Port & Associates, the premier marketing and
sales strategy consulting firm for professional service providers.
For more information about the Book Yourself Solid Programs,
please visit
http://www.bookyourselfsolid.com
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