Marketing With Blogs - Part 1
by Priya Shah
Published on this site: May 19th, 2005 - See
more articles from this month...
Marketers have found that blogs are excellent tools for communicating
with their audience. Anyone who has something to sell or an idea
to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding.Microsoft
and Sun are using them to communicate with thedeveloper community.
Blogs have a number of advantages that make them excellent tools
for communication.
They are cheap to install and require little or no technical expertise.
So the entry point for blogging is very low when compared to the
expense of hiring a website designer.
While building a website is often out of the reach of most solo
entrepreneurs, anyone can start a blog. If you can't write or hate
to write, you can start an audio or video blog. The possibilities
are endless.
Blogs also help you create content that search engines love, and
encourage linking from a number of other bloggers who write on similar
topics. This makes them excellent tools for getting high search
engine rankings and boosting your visibility.
They also encourage immediate responses from your readers and customers,
so you can get feedback, tweak your campaigns and respond better
to the market's demands.
Blogs, and the RSS feeds they come with, help you syndicate your
content online, boost your reach and influence and allow readers
to control their communications with your company.
Your blog can be your selling point and help your prospects opt
for you and your services over those of others.
Whether you're an individual, entrepreneur, small business, consultant,
coach, book author, independent filmmaker, actor, model, travel
guide, work-at-home mom someone who wants to promote their individual
skills and talents or interests there is immense potential in using
blogs to promote your business.
In part 2 of this article series I cover some tips that will help
you ensure your blog is a good marketing vehicle.
http://www.blog-maniac.com/marketing-with-blogs2.htm
Priya Shah is the CEO of eBrand360 http://www.ebrand360.com
She writes the Marketing Slave blog http://marketingslave.com
and publishes an internet marketing newsletter http://www.ebizwhiz.biz.
Subscribe to her free Business Blogging eCourse. http://www.blog-maniac.com
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