To Establish Credibility.
A website makes you seem more professional, and lets you provide
quality information that really helps your clients. Also, if you
ever plan on going corporate with your services, it’s essential
that you have a good, solid site.
To Increase Visibility.
You’ll be able to reach more clients globally through a website,
but more importantly, you’ll be able to access more local
clients. People search for services in their area. Also, your
contacts can easily refer interested parties to your website,
whereas they won’t be carrying your brochures around with
them.
A Website Makes it Easy for You to Stay In Touch with
Your Database.
As Service Professionals, it’s important that we establish
and maintain relationships with our database of past and future
clients. A great way to do this is through ezines (you can find
more articles about ezines on www.servicebusinesscoaching.com),
but by providing information and updating it frequently on your
site, you will attract visitors more consistently.
To Grow Your Rolodex.
The most efficient way to grow your database is through ezine
signups. But to sell your ezine, you need to advertise it. One
of your goals should be to get visitors to sign up for your ezine,
thereby giving you permission to stay in touch.
To Develop Passive Income.
As a Service Professional, you have an enormous amount of information
that people are ready to buy. By packaging what you know and selling
it through your site, you can develop a significant secondary
income. How do you package your knowledge? There are a lot of
options: audiotapes, CD’s, MP3’s, e-course, reports,
white papers, and e-books, to name just a few.
Reach Hundreds of Potential Clients.
Why would this be important to a service seller? Because you’re
not just selling your services, you’re selling your knowledge.
Each visitor has the potential to be converted into a customer
of your hard products.
Allow Visitors to “Sample your Wares.”
Your visitors may not be ready to sign up for your full package.
They may not be local, they may not be able to afford you right
now, or they may just not feel like it. Whatever the reason, if
you’ve done a good job of providing valuable content, and
establishing some level of trust through your website, visitors
may be eager to purchase an information product from you to learn
more.
Help your Network Refer to you Easily.
Your current clients and contacts can suggest to their associates
that they visit your site it’s less threatening than a personal
contact for some people, and makes you more accessible.
Shorten your Sales Cycle.
When potential clients call us, they want a lot of answers. Those
calls take up a huge amount of time. By providing the answers
to commonly asked questions on your site, and by giving away a
lot of valuable content, your prospects get to know you and trust
you before ever picking up the phone.
The key is to understand that your information is valuable. Think
of how to package it in a compelling, interesting, useful way so
that your readers get it, try it, and benefit from it.
