How To Become A High-Paid Marketing Consultant Or Copywriter
- FAST! Part 2
by Dan Lok
Published on this site: May 17th, 2005 - See
more articles from this month...
Question: Dan, if you were starting out and had no references
or
a substantial resume, how would you go about finding paying customers
for your services?
To answer your question, I'll assume you're a junior copywriter
or marketing consultant.
When I first started out and didn't know a soul, I'd open the yellow
pages and cold call the business owners. I'd go to networking events
and try to get business. (Sucks!)
Sometimes I'd do a little 'switchcraft' and call the companies
who sent me direct mail letters.
Before I had a track record, I wrote a lot on a results oriented
basis. This is also know as a 'sink or swim' or 'thrive or starve'
approach.
I'd write an ad or sales letter for a client, with the guarantee
that if the ad didn't work, I didn't get paid. If the ad did work,
I'd receive a flat fee.
Once I'd proven myself as a credible, conversion oriented copywriter,
I switched to requesting compensation based on a percentage of the
sales.
Ultimately, I changed to a flat fee, plus a percentage.
It wasn't easy. It's a good thing that 'thin is in' because I've
been through a lot of lean and hungry months. I got ripped off so
many times I can't even count them. Understand I'm not saying this
is what you should do, but that's what I DID.
In the beginning, you have to be pretty much shameless and willing
to check your ego at the door.
Be prepared to take on any kind of job for any kind of price.
You want to make yourself damn busy. You want the law of supply
and demand to work in your favor.
Your goal is to build up a portfolio of satisfied clients as quickly
as humanly possible.
If it soothes your wounded ego, think of the process as 'earning
as you're learning.' By taking a wide variety of jobs, you'll not
only hone your skills a hell a lot faster, you'll also build up
a reputation as someone who's 'earned his chops.'
And don't forget to collect testimonials.
Success breeds success.
Ultimately, just like me, when you're in demand, you'll be able
to name your own price and do business on your own terms. If a prospect
has a problem with how much you charge, you don't need to have a
problem with them.
All you have to say is, NEXT!'
Don't worry, if you're good at what you do, you don't have to 'settle
for less.' (If you're not good at what you do, and aren't striving
to make yourself better, you have no business being in business.)
Here's another plus about providing good value: your clients will
tell other people about you. You won't have to go looking for clients;
clients will come looking for you. That's the position you want
to be in
at the head of the 'receiving line,' picking and choosing
your clients.
Your skills are in demand. The business world needs good copywriters.
And good copywriters are rare. So the pro's in this profession are
always in high demand.
As a marketing consultant or copywriter, you're better off if you
don't have to engage in actively persuading prospects to hire you.
You're in a much more powerful position, of course, if they come
to you.
An excellent way to make yourself the 'go-to' writer that everyone
wants is to establish yourself as an expert. Writing a book, creating
a website and speaking at events are all excellent ways to gain
a reputation as 'Miss Information' or 'Mr. Know-It-All.'
Dan Lok is known as "The World's #1 Website Conversion
Expert",
with a proven track record of selling over $25.7 million dollars
of merchandise and services. Dan has resuscitated copy that was
previously in "critical condition" and helped his clients
to double and triple their conversion rates
some as much as
417%!!! More than 200 websites have been "Lok-ed" and
loaded for Internet action. Go to: http://www.WebsiteConversionExpert.com
|